The HEINEKEN Company

Trade Marketing Intern

The HEINEKEN Company  •  Singapore, SG (Onsite)  •  3 hours ago
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Job Description

Job scope:

Integrated role for both Heineken® and Tiger beer brand with exposure to commercial development and consumer-centric campaign origination.

Heineken®

Commercial development of overall brand and range performance in APAC region

  • Regional and country specific analysis – volume, market share, financials & brand power leading to development of quarterly report/newsletter
  • Lead and coordination of APAC specific brand plans/platforms post Global Commerce Week cascades
  • Lead/co-lead specific APAC projects (e.g Festive campaign/ BTL playbook development)

Tiger Beer

Campaign development for Global Tiger, such as:

  • Football Platform: Co-lead POSM & Activation/Events development, including delivery of assets & toolkits for markets
  • Other responsibilities for Football Platform:
  • Day-to-day project management of Tiger x Man Utd and Tiger x Spurs football sponsorship
  • Planning of local markets' rights utilisation, specifically Football Experience Trips to Manchester and/or London for Man Utd and Spurs matchday experiences
  • Support in local market football activations with football clubs, ensuring local markets have all the info and material they need, while complying with football clubs' IP usage guidelines and commercial partner requirements
  • Track the latest happenings and brand acts within the world of sports sponsorships to ensure Tiger is aware of industry best practices and are always elevating our sponsorships activations
  • Innovation Launch: Co-lead development of POSM for new product launch, including delivery of assets & toolkits for market

Individual whom we are looking for:

  • Pursuing a degree in Marketing, Communications, Business Management or any related field
  • Previous professional marketing experience would be an added advantage
  • Strong analytical skills and attention to detail
  • Excellent verbal and written communication skills
  • Ability to work independently and collaboratively in a fast-paced environment
  • Proficiency in Microsoft Office (Word, Excel, PowerPoint)
  • Strong organisational and project management skills
The HEINEKEN Company

About The HEINEKEN Company

HEINEKEN - the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 500 international, regional, local, and speciality beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management.

Through our "Brew a Better World"​ strategy, sustainability is embedded in the business and delivers value for all stakeholders. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets.

We employ over 85,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries.

Stay informed: https://www.theheinekencompany.com/newsroom

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Industry
Food & Beverage
Company Size
10,000+ employees
Headquarters
Amsterdam, NL
Year Founded
Unknown
Website
theheinekencompany.com
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