Job Description

What's the role?

Are you a visionary storyteller with a knack for content curation and creation? News Australia is looking for a Trade Marketing Director – Content to lead the charge in developing transformative content marketing strategies that engage with our audiences across media agencies and marketers.

In this high-impact role, you will oversee our comprehensive content ecosystem, spanning Paid, Earned, and Owned channels,your mission is to elevate our trade presence and drive measurable business results.

The Role
As a senior person within the Client Marketing team, you will be responsible for ensuring the cohesive and quality of output of the paid earned and owned content team through strategies, opportunity identification, business plans and initiatives to deliver business objectives. You’ll work alongside the National Head of Client Marketing to ensure our "operating rhythm" is seamless and our output is world-class.

Key Responsibilities:

• Lead the production of owned content (client newsletters, thought leadership, video, social) and plan complimentary paid media campaigns.

• Benchmark and report on the efficacy of our content strategy, using data to pivot and optimise in real-time. Be able to present this to key stakeholders.

• Analyse emerging trends in marketing and communications to identify "what's next".

• Cultivate deep relationships with internal stakeholders and external partners to ensure win-win outcomes.

• Foster a high-performance environment, providing clarity on strategy and supporting the growth of your team members.

• Manage related budgets to ensure ROAS.

Who are you?

• You are a strategic heavyweight with at least 10 years of marketing experience. You don't just execute tasks; you see the "big picture" and translate it into breakthrough strategies.

• You have a deep understanding of the Australian media landscape and a strong opinion on where it’s heading.

• You are comfortable with dashboards and data, using them to tell the story of your marketing ROI.

• You excel at breaking down silos and building partnerships

• You have a reputation for delivering on commitments and pushing yourself (and others) to achieve outstanding outcomes even when the pressure is on

• You can tailor your style to any audience, from the boardroom to the sales floor.

• You understand the pressures of the sales team and bring ways of working that support that.

News Benefits

News Benefits is our way of saying thank you to our people for their valued contribution to News, our audiences, clients and communities. Thanking them for the great things they do daily, for the greater good of Australia. Our benefits include:

• Exclusively ours - Access to publications and products from across the News Corp family
• Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)
• Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
• Helping you grow - Development opportunities (including diversity and inclusion - focused education series) and recognition
• Financial wellbeing - Support on making the most of your money
• Perks & discounts - Exclusive offers across a range of products and services
• Giving back - Make a difference to our communities.
• Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents’ rooms

Who are we?

We are proud to be Australia’s most impactful media group, we’re even prouder of what we stand for. Together, we inform, advocate and inspire all Australians, for a better Australia.

With over 150 brands across news, sport and lifestyle, News Corp Australia is trusted by over 18 million Australians a month to provide the information and inspiration they seek.

Renowned for world-class journalism and marketing services nationally and internationally, we offer a fast-paced environment that encourages individuals to take control of their future and challenge themselves in ever-changing fields.

In February 2025, News Corp Australia's National Client Partnerships Team was named Sales Team of the Year at the 2024 AdNews Agency of the Year Awards. This prestigious award is testament to the dedication, passion, and innovation that drive our talented team of Client Partnership professionals.

What’s next?

Apply now or for more information on careers at News Corp Australia visit www.newscorpaustralia.com/careers

Our Commitment to Diversity, Equity and Inclusion We know that diversity strengthens our teams and newsrooms as we seek to tell stories that represent the diverse communities of Australia that we serve. Our people make us unique and we all have a story. We encourage people of all ages, backgrounds, races, cultures, religions, sexual orientations, abilities and gender identities to apply. Inclusion is important to us and we want everyone at News to bring their whole-selves to work. If you require any accommodations or adjustments throughout the recruitment process, or would like to outline which pronouns you prefer, please feel free to let us know.

If you require any accommodations or adjustments throughout the recruitment process, please feel free to let us know. For more information regarding Diversity, Equity and Inclusion at NewsCorp Australia please visit www.newscorpaustralia.com/careers under the DEI section.

Category:

Client Partnerships