Job Description

BrandActiv specialises in fast-moving consumer goods across Mauritius, Madagascar, Seychelles, Reunion, and Kenya, focusing on Food & Beverage, Frozen & Chilled, and Personal & Home Care.

As an IBL Group company, we provide an outstanding commercial platform for all stakeholders while delivering exceptional value through innovative strategies. Join us in our quest for excellence and growth in a vibrant marketplace!

Job Purpose:

We strongly believe in the enhancement of business performance through the identification, acquisition and development of Talents that can help us exceed our customer expectations while living our corporate values. We are actively looking for motivated and reliable Trade & Marketing Coordinator who will work closely with current team in place.

Key Responsibilities

• Coordinate, implement, and monitor trade marketing and brand activation initiatives to drive brand awareness, consumer engagement, and sales growth
• Ensure strong merchandising standards, optimal product visibility, and flawless in-store execution across all assigned outlets and channels
• Assist in the planning, organization, and execution of promotional campaigns, corporate events, activations, and new product launches
• Liaise and collaborate with internal stakeholders, creative agencies, suppliers, and external partners to ensure timely and effective delivery of marketing activities
• Track, evaluate, and report on campaign performance, market trends, and competitor activities, providing actionable insights and recommendations for continuous improvement
• Conduct regular field visits to assess execution standards, gather feedback, and identify opportunities to strengthen brand presence
• Support the development and deployment of marketing materials, point-of-sale (POS) assets, and promotional tools to enhance brand visibility and customer experience
• Ensure all marketing activities are executed within approved budgets, timelines, and brand guidelines
• Coordinate and support sales, marketing and education activities to ensure seamless campaign execution, training delivery, partner activation, and continuous improvement through field feedback

Job Requirements:

• Diploma in Marketing, Business Management, Communications or a related field
• Minimum 4 years of experience in Trade Marketing, Brand Activation, Retail Marketing or Event Coordination
• Experience in beauty, professional haircare, luxury, FMCG or retail would be an advantage
• Strong project coordination, organisational and analytical skills.
• Good understanding of merchandising, POSM production and retail execution
• Proficient in Microsoft Excel and PowerPoint
• Fluent in English and French
• Proactive, detail-oriented and comfortable working in the field
• Strong communication skills and ability to coordinate internal teams, agencies and commercial partners
• Valid driving licence and flexibility to support events when required

We are an equal opportunity employer and are committed to creating a diverse and inclusive environment for all team members. We welcome applications from all backgrounds and experiences. Please note that we will be contacting only those candidates who best meet the requirements for this position.