Job Description

Location: Bogotá,Bogota,Colombia

Trade Marketing Coordinator

Location: Colombia, Bogota

Midea Group is one of the world's largest groups in the home appliances and HVAC solutions industry. Every day we work to make life easier, more efficient, and more connected. Our culture is built on innovation, collaboration, and operational excellence, and we believe in the power of our people to drive meaningful change.

Objective of the Position:

Develop and implement Trade Marketing strategies focused on increasing the visibility, rotation and market share of the white goods, rac and small appliances categories in the retail and traditional channels. He will be responsible for ensuring flawless execution at the point of sale through promoter management, BTL activations, additional displays, and POP materials. This role must ensure that the consumer experience at the point of sale is consistent with brand and sales objectives, ensuring strategic alignment with the commercial, marketing and product teams, and adapting actions to the particularities of each channel and type of customer.

Main Responsibilities:

• Design and implement Trade Marketing plans adapted to the characteristics of the assigned channels (Retail and Traditional).
• Develop additional displays and BTL activations that generate visibility and product rotation.
• Manage and follow up on the promoter teams at the points of sale.
• Coordinate with the sales team the execution of plans by customer and channel (planning by chains and distributors).
• Analyze the performance of strategies through KPIs of sell-out, traffic, exhibition and participation at the point of sale.
• Generate market intelligence in the channel: competitor behavior, prices, promotions, exhibitions.
• Collaborate with the marketing area for product launches, promotional campaigns and alignment of brand messages.
• Management and execution in stores nationwide (coverage, compliance, displays).
• Promoter management, BPO, control and productivity.
• Implementation of channel trade plans, in alignment with the commercial area.
• Tracking of hard trade KPIs: such as sell out, distribution, exhibition share, ROI of activations and execution per POS.
• Operational capacity, to ensure consistent and fast execution in retail.

Position Requirements:

• Professional in Marketing, Business Administration, Industrial Engineering or similar.
• Minimum 5 years of experience in Trade Marketing, with a focus on categories such as home appliances, technology or consumer
• In-depth knowledge of the retail channel (department stores, specialized chains) and traditional channel (distributors).
• Experience leading advocacy teams and coordinating with external agencies.
• Advanced management of Excel and analysis tools; knowledge of Power BI or reporting tools desirable.
• Ability to work transversally with the areas of sales, marketing, logistics and product
• Advanced English proficiency, with the ability to communicate effectively in professional settings.

Key Competencies:

• Leadership and team management
• Strategic Thinking and Business Approach
• Effective Communication and Interpersonal Relationships
• High analytical and decision-making skills
• Creativity applied to the point of sale
• Proactivity and achievement orientation
• Negotiation and management of multiple simultaneous projects

Why Midea?

Because we are a global company with a regional mindset. Because your talent knows no boundaries. And because we are building a smarter, more connected, and more human future for millions of people around the world

At Midea Andes Region (Colombia- Bogotá D.C.), we believe diverse teams build better solutions. We are proud to be an equal opportunity employer and are committed to a workplace where everyone is respected, valued, and empowered to grow.

All qualified applicants will be considered without regard to race, ethnicity, religion, sex, gender identity or expression, sexual orientation, age, disability, or any other characteristic.

Join us and be part of a team where your talent makes the difference!

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