The Trade Marketing Activation Coordinator will lead the planning and execution of high-impact trade marketing initiatives, ensuring strong brand presence, sales growth, and consumer engagement across Tanzania.
Key Responsibilities
TTL Campaign Planning & Execution
• Lead the design and rollout of TTL (Through-the-Line) campaigns across TV, radio, print, digital, OOH, and social media platforms.
• Negotiate, purchase, and optimize media buys to achieve maximum reach and ROI.
• Coordinate campaign timelines, budgets, and reporting with internal teams and agencies.
Trade Marketing & In-Market Activation
• Develop and implement trade marketing strategies to enhance product visibility in both
formal and informal trade markets.
• Manage large-scale activations and brand events in urban and regional markets beyond
Dar es Salaam.
• Work closely with retailers, distributors, and field teams to ensure effective execution.
• Ensure compliance with marketing guidelines.
• Understand player behaviour and ensure responsible marketing practices.
Performance and sales tracking
• Monitor and measure campaign effectiveness using sales data, dashboards, and
analytical tools.
• Adjust strategies based on performance insights to maximize ROI and sales conversion.
Stakeholder & Vendor Management
• Oversee activation vendors, field teams, and suppliers to ensure quality and timely
delivery of marketing activities.
• Collaborate with senior leadership to align campaigns with strategic business goals.
Market Knowledge
• Ensure campaigns are culturally relevant and resonate with diverse regional markets.
• Leverage insights into Tanzanian consumer habits and media consumption patterns.
Qualifications & Experience
• Bachelor’s degree in Marketing, Business Administration, or related field.
• Minimum 5 years of proven experience in trade marketing, brand activation, or TTL
campaign management.
• Background in gaming, lottery, betting, FMCG, or other high-pressure, sales-driven
sectors preferred.
• Proficiency in campaign performance tracking and reporting tools.
• Excellent communication skills in English and Kiswahili.
• Ability to work independently with minimal supervision in a fast-paced environment.
Welcome to ITM Tanzania, your trusted partner for HR solutions and business success. With five years of experience in the market, we specialize in Talent support services, Workforce solutions, HR advisory & people operations, Organizational development support, Workforce optimization, Talent growth support
As a premier Human Capital Development and Business Solutions Company, we offer comprehensive services tailored to your organization's needs. Whether you need to find the right talent through recruitment & placement, streamline operations with staff outsourcing, enhance workforce capabilities through professional training, seek strategic guidance through HR advisory/consultancy, or foster collaboration and a positive work culture through team building & events management, we have the expertise to support your growth.
What sets us apart is our commitment to delivering top-notch services while leveraging our extensive experience in the market. We combine local knowledge with a global perspective to provide lasting value that exceeds your expectations.
Partner with ITM Tanzania to unlock your organization's full potential. Contact us today to explore how our HR solutions can drive your business forward.
Email:infotanzania@itmafrica.com
