Versele is a leading manufacturer of high quality food and care products for pet and performance animals with 10 factories in 3 continents. We sell our strong brands in over 85 countries thanks to our team of 1.100 colleagues with a true passion for animals. Our group headquarters are based in Deinze near Ghent. We produce more than 95% of our products in house starting from the best raw materials until the final packed product.
After more than 90 years of expertise since our founding, we are still a rock solid family owned company with a unique culture based on respect, passion and engagement. Our track record of strong growth continues in our long term ambitions based on innovation, high investments, regional expansion and of course our dedicated teams.
Every day, we are nurturing the bond between people and over 25 Million animals with the best nutrition and care products. We take our responsibility to improve the wellbeing of people and animals seriously through a wide range of initiatives. Next to that, we contribute to a better planet through local sourcing, lower CO2 emissions, energy and waste reduction.
In the United States, Versele oversees four core company brands: Versele, Higgins Premium Pet Foods, Cavalor and Roudybush.
· Versele and Higgins Premium Pet foods operate out of Miami, FL and offer a wide assortment of food, treats and supplements for birds, small animals and pigeons. They are committed to providing pets with the highest quality nutrition free of any artificial flavors, colors and preservatives.
· Cavalor operates out of Dalton, GA and produces a complete line of premium horse feed, supplements and care products. They are focused on addressing the unique nutritional issues and challenges in the equine industry and are considered a leading nutrition solution provider.
· Roudybush operates out of Sacramento, CA and is a specialized bird food manufacturer. It offers science-based pellets, nectars, squab, and other diets for companion birds.
As a Trade Marketer, you are a crucial link between marketing and sales. You are familiar with the brand strategy for our pet product ranges and understand the commercial objectives for each (sub)brand over the coming years. Based on these insights, you develop an optimal and results-driven approach to drive growth for our clients.
In addition, you will also play an active role in initiating and further developing category management with our key clients. You will translate shopper, market and category insights into concrete recommendations regarding product range, shelf layout and promotions, with the aim of achieving sustainable category growth for both the client and our organisation.
What will you be doing?
Developing and implementing promotional plans by category and (sub)brand, aligned with commercial objectives and client needs, including the design of POS materials
Drawing up and developing a pragmatic annual plan to support each pet category in collaboration with the Product Manager
Initiating and developing category management for key accounts (from product range and shelf layout to promotions)
Managing projects from start to finish: timing, budget and quality.
Monitoring market trends, competition and distribution, and translating these into concrete insights and actions.
You have several years’ experience in a similar role as a Trade Marketer, Category Manager or Product Manager.
You are fluent in three languages (NL/FR/EN). Knowledge of German is an advantage.
You combine an analytical mindset with a pragmatic and commercial approach.
You take the initiative and think proactively about improvements and opportunities.
You are an eager-to-learn team player.
You combine time management with a practical, results-oriented approach.
Flexible working hours: you benefit from flexible working hours, allowing you to maintain a healthy work-life balance.
Salary: a competitive salary in line with the market, depending on your profile and experience.
Fringe benefits: we offer group insurance and hospitalization insurance, ensuring you are well protected.
Meal vouchers: you receive meal vouchers worth €10 per worked day.
Growth opportunities: opportunities to develop yourself within a large, ambitious, and international family business where your contribution truly makes a difference.
Meaningful job: the opportunity to have a positive impact on the lives of pets and their owners worldwide.
Strong team spirit: you will work within a driven and passionate team in a dynamic and growing sector.
Innovative environment: a collaborative workplace that values your ideas and creativity.
Warm family atmosphere: with fun team activities such as the Versele-Laga Run in Deinze, the Versele-Laga Classic cycling event, and much more.
Passionate about pets since 1932.
In just 4 generations, Versele-Laga grew from a small-scale cattle feed company into an international manufacturer of high-quality food and care brand products for pets and performance animals.
Today, we are still a family business but an international manufacturer as well. All in the beating heart of Deinze (Flanders,Belgium). More than 15.5 million animals in more than 85 different countries enjoy our nutrition. Every day. With a wide variety of more than 2000 carefully developed and specialised products, we meet the needs of almost every pet (birds, pigeons, small mammals, dogs, cats, farm animals, etc.)
"At Versele-Laga, we all share the same passion: to nurture the bond between people and pets with the best nutrition and care brand products."
What is our ambition?
Animals are our world. Nurturing the bond between people and pets is what drives us every day. We are proud that every 2 seconds, someone takes care of their pet or performance animal with our quality products.
With our expertise, we guide everyone to the right pet food and care products for all types, breeds and life stages. This is how we want to become your best choice.
