As our next Trade Growth Lead (Maternity Cover), you’ll own the growth journey from first touch through to first monetisation. Sitting within our Trade Experience product team, you’ll work cross-functionally with Product, Engineering, Design, Performance Marketing, CRM, and Commercial teams to help shape the future of how trades join and grow with Checkatrade.
This is a high-impact role at the centre of one of the company’s most important strategic growth bets.
Forget long lists, here’s what you’ll actually spend your time on:
Own the Trade Growth Funnel: meaning you’ll drive the full journey from sign-up to monetisation, which will increase both volume and quality of self-serve trade sign-ups.
Lead Continuous Experimentation: meaning you’ll run a high-tempo experimentation programme across acquisition journeys, onboarding flows, freemium activation surfaces and in-product paywalls and conversion experiences
Bring Marketing Thinking Into Product: meaning you’ll combine product thinking with genuine marketing instinct, including translating positioning and messaging into product experiences, improving landing pages, sign-up flows, nudges, and lifecycle touchpoints and partnering with Performance Marketing and CRM to optimise end-to-end conversion
Be the Analytical Centre of Gravity: meaning you’ll own and evolve the funnel model that tracks every stage from impression to first paid action.
Operate in an AI-Native Way: meaning we’re looking for someone who embraces AI tooling as part of how they work. You’ll use tools such as Claude Code and Claude Cowork to build lightweight tooling and prototypes, accelerate experimentation, automate recurring workflows and analysis and improve operational efficiency across the PLG funnel
Influence Cross-Functionally: meaning this role sits at the intersection of Product, Commercial, CRM, Sales, Vetting, and Trade Success. You’ll work collaboratively across teams to align in-product and off-product growth motions, influence without direct ownership, represent the PLG stream in planning and growth reviews and help shape the future direction of trade acquisition at Checkatrade
It’s not about ticking every box. It’s about turning up curious, ready to crack on. You’ll do well here if you bring:
Depth of experience in Growth, Product, Operations, Growth Marketing, or a related commercial role
Demonstrable ownership of funnels, growth metrics, or revenue-impacting initiatives
Strong analytical capability, including SQL (or equivalent), experiment design, statistical significance, and funnel modelling
Experience running structured experimentation programmes (A/B testing, multivariate testing, holdouts)
Strong commercial and marketing instincts, with experience improving messaging, positioning, or conversion journeys
Comfortable working directly with Product, Engineering, and Design teams in agile product environments
Bias for action, rapid iteration, and fast learning cycles
Demonstrable ability to leverage Claude Code in day-to-day work. Candidates must show concrete examples of using it to build tooling, run analysis, prototype surfaces, or accelerate delivery.
Demonstrable ability to leverage Claude Cowork to automate recurring work across files, tasks and tools. Candidates should be able to walk through a workflow they have set up and the time or quality gain it delivered.
We believe great work deserves great rewards. Here’s just a taste:
Competitive salary
Health, well-being and learning support
Gym membership, Smart Tech Scheme and Cycle Scheme
Birthday/Special day leave
Buy & sell holiday scheme
1 week’s paid charity leave and much more!
How we’ll get to know each other:
Screening call with one of our Talent Acquisition Partners
1st stage interview with our Director of Trade Growth Products
2nd Stage interview and case study with a panel from our Trade Growth team
If this sounds like the place where you can do your best work, we’d love to hear from you, even if you don’t tick every box
Want to join our Talent Community and be one of the first to know about our vacancies? Register your interest on our Registration Form
About us
We’re Checkatrade – the UK’s leading platform for finding a tradesperson. With more than 50,000 trades listed and over 6 million reviews, we help homeowners get jobs done right and help tradespeople grow their business.
We’re growing fast, with big plans to become the go-to brand for home improvements. If you care about great work, take pride in the details, and want to make an impact, you’ll fit right in.
Checkatrade is one of the UK’s top online marketplaces for home improvements and repairs.
Our mission is to be the trusted foundation of every home by connecting people with trades and tools to make home improvements easy – because we believe safe and happy homes improve lives, support livelihoods, and build communities.
From our humble beginnings in 1998 to becoming a national household name, we’re on an exciting journey. For more than 25 years Checkatrade has stood for reputation and raising standards – whether that is for our trade members, consumers, or our colleagues. We think big and are passionate about changing the face of home improvements and repairs.
Today, we are a modern online marketplace and a force for good. We strive every day to support people to improve their homes and we don’t settle for the status quo – we are evolving, innovating, and growing.
With generous investment from private equity partners Brookfield, we have an ambitious growth plan and a robust roadmap to get there. Led by our values – All In, Customer Obsessed and AI Powered – we are 500 high-performing individuals working across the UK, with high-spec offices in London and Portsmouth.
We are here to be the best and inspire others to do the same, and to get there we need exceptionally talented, bright, and driven people – so if that sounds like you, you couldn’t join at a better time!
