Job Description

Join a Company That’s Built to Elevate You.

At Carter Machinery, we don’t just offer jobs - we offer long-term careers defined by purpose, innovation, and impact. We’ve built an award-winning workplace where high achievers thrive, careers grow, and your work truly matters.

Our legacy is strong, our vision is bold, and our future is built on investing in the growth and well-being of our people. Whether you're turning a wrench, managing operations, or supporting customers, you play a vital role in powering industries that moves the world forward.

Job Title: Tow and Show Demo Operator Representative

Location: Baltimore, Maryland

Shift: 1st

Starting Compensation Range: $26.36 - $33.13 per hour

The Tow and Show Demo Operator Representative is responsible for transporting equipment to customer locations and conducting hands-on machine demonstrations to introduce prospective customers to our products. The individual in this role serves as a key connection between customers and the sales team by creating positive first experiences, showcasing machine capabilities, and generating qualified sales opportunities.

What You Will Do:

• Safely transport equipment using an F350 and trailer to customer locations, job sites, dealer events, and demonstrations
• Set up, conduct, and support machine demonstrations for prospective and existing customers
• Educate customers on machine features, benefits, applications, and operating procedures
• Encourage customers to operate equipment and gain hands-on experience with machines
• Build relationships with contractors, business owners, operators, and other prospective customers
• Partner with sales representatives to identify, qualify, and develop new sales opportunities
• Coordinate logistics for equipment transportation, delivery schedules, and demonstration events
• Ensure equipment is clean, fueled, maintained, and presentation-ready for customer events
• Complete pre-trip and post-trip vehicle and trailer inspections
• Maintain compliance with all DOT, company, and safety requirements
• Gather customer feedback and communicate market insights to sales and management teams
• Represent the company professionally at trade shows, open houses, customer events, and community activities
• Work in coordination with team to achieve Continuous Improvement goals and objectives
• Perform other duties as assigned

What We’re Looking For:

• High school diploma or equivalent
• Bilingual in Spanish and English
• Experience operating skid steers, compact track loaders, mini excavators, or related equipment
• Knowledge of equipment applications and customer job site requirements
• Sales, rental, or equipment demonstration experience
• DOT compliance and trailer hauling experience
• Valid driver's license
• Excellent driving record
• Experience towing equipment with heavy-duty pickup trucks and trailers; Ability to secure equipment using chains, binders, and tie-down devices
• Willingness to travel frequently within assigned territory
• Familiarity with construction, compact equipment, agricultural, or rental equipment, preferred
• Strong customer service and communication skills
• Ability to demonstrate equipment operation safely and confidently
• Self-motivated with excellent organizational and time-management skills

What Success Looks Like In This Role:

• Working independently
• Number of customer demonstrations completed
• New customer contacts generated
• Qualified sales opportunities created
• Equipment utilization and event participation
• Customer satisfaction and engagement levels
• Safe driving and transportation performance
• Promoting a positive customer experience
• Upholding the Core Values of Integrity, Commitment, Excellence and Teamwork by embracing The Carter Way

Physical Requirements: 

• Regularly required to sit and talk or hear
• Frequently required to stand; walk; use hands to finger, handle, or feel and reach with hands and arms; climb on and off equipment safely
• Frequently lift and/or move up to 50 pounds
• Specific vision abilities required by this job include close vision, distance vision and ability to adjust focus

Competitive Compensation and Benefits: 

• Health, dental and vision insurance
• Paid time off
• 401(k), $0.75 to $1.25 match up to 6%
• Life and disability insurance
• In-house training instructors/programs
• Tuition reimbursement
• Employee referral bonus program
• Tool allowances and tool loans
• Discounts on cellular phone service, computers, and vehicles
• Opportunities for overtime
• Shift differential (if applicable)

You’ll gain access to real learning, real advancement, and a real future in a company that’s reshaping what it means to lead in our industry. If you're looking for purpose, possibilities, and a team that wins together - you belong at Carter Machinery.

Come build what matters and build your future with us.

Actual base pay may vary based on experience, skills, qualifications, education, geographic location, and other relevant business considerations. In addition to base pay, the compensation package may include participation in performance-based incentive programs (e.g., discretionary or non-discretionary plans), as well as overtime eligibility depending on the role.

Carter Machinery Co. Inc. is an EEO/AA Employer. All qualified individuals – including minorities, females, veterans, and individuals with disabilities, or any other characteristic protected by law – are encouraged to apply.

Carter Machinery is a drug-free workplace.