Job Description

Posting number: CRT-2026-228468-KW

Department: Culture Rec & Tourism-Tourism

Job classification: TOURISM MARKETING REPRESENTATIVE 1

Posting type: Open

Categories: Administration, Administrative Assistant, Public Relations, Recreation, Telecommunications, Management, Executive Management, Miscellaneous, Customer Service, Marketing, Project Management, Organizational Development, Arts, Business, Communications, Hospitality and Tourism, Office and Administrative Support, Program Management

Summary

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It is the mission of the Louisiana Office of Tourism to market and promote Louisiana as a travel destination to in-state, domestic, and international visitors. The Louisiana Office of Tourism employs a variety of initiatives to accomplish this mission. It implements broad-based advertising campaigns, sponsors special events, conducts sales missions into many domestic and international marketplaces and contracts with international representatives in several foreign countries.

The Louisiana Office of Tourism (LOT) Marketing program directs, manages and monitors public relations, advertising and media agencies through contracts with private sector companies specializing in different aspects of destination marketing practices. This effort also includes partnerships with professional groups such as the Louisiana Association of Convention and Visitors Bureaus (LACVB) and the Louisiana Tourism Association (LTA) and local Convention and Visitor Bureaus (CVBs).

One of the most critical responsibilities of the Domestic and International Sales Division is to seek creative strategies to position Louisiana as a top-of-mind, premier vacation destination. This is accomplished by employing a variety of strategies, including sponsoring events, conducting sales missions, attending trade and consumer shows, conducting familiarization tours, conducting educational seminars, and using tourism activations at events to increase the awareness of Louisiana as a top vacation destination among other responsibilities.

This position works in the tourism sales office working with domestic and international sales.

A preferred candidate should posses the following competencies:

Building and Supporting Teams: The ability to combine one's actions and efforts with others to work toward achieving a common goal.

Demonstrating Accountability: The ability to take ownership of actions, behaviors, performance, decisions, and outcomes.

Thinking Critically: The ability to analyze information objectively, identify connections across sources, and form logical, well-supported conclusions.

Examples of duties

Three years of experience in tourism, marketing, public relations, or administrative services; OR

Six years of full-time experience in any field; OR

A bachelor's degree.

EXPERIENCE SUBSTITUTION:

Every 30 semester hours earned from an accredited college or university will be credited as one year of experience towards the six years of full-time work experience in any field. The maximum substitution allowed is 120 semester hours which substitutes for a maximum of four years of experience in any field.

Qualifications

The official job specifications for this role, as defined by the State Civil Service, can be found here.

Supplemental information

Job Duties:

• Independently represent the state at consumer/trade shows and sales missions.
• Track travel trends and visitation numbers to identify consumer/trade events where Louisiana should be present.
• Research potential clients attending tradeshows prior to creating the appointment schedule.
• Manage the planning, organizing and execution of special events, promotions, activations designed to build and sustain a top-of-mind awareness of Louisiana as a premier tourism destination.
• Manage outgoing/return shipments of trade show booths, booth supplies, rentals (e.g. furniture, carpet), collateral materials (e.g. brochures, promotional items) with the Department of Culture, Tourism & Recreation's (DCRT) Distribution department and third-party vendors.
• Manage CRM database post show/conference to provide to the Louisiana industry partners for follow-up to attract more visitors and to expand new markets into Louisiana.
• Create evaluation and reporting tools that will be used to gauge return on investment for all aspects of sales.
• Collaborate with national tourism associations in their international cooperatives sales efforts.
• Communicate and network with key stakeholders to improve and enhance the viability of local tourism businesses.
• Provide general information to tourist attractions, hotels and restaurants across the state and field inquiries from stake holders, tour operators and travel agents in a professional manner.
• Manage marketing projects and co-op campaigns in conjunction with the Communications Department to ensure Louisiana's travel industry partners are aware of partnership opportunities with LOT.
• Report to the Tourism Marketing Director all activity progress, results, challenges and recommendations.
• Manage and execute international consumer and travel sales missions and international trade and media familiarization tours.
• Plan event/project logistics by securing necessary resources, location, audio-visual, security, technical needs, etc.
• Engage with the state's external agencies and partners, such as CVBs, local attractions, and trade organizations, to plan familiarization tours for clients traveling individually or in group as directed by the Tourism Director.
• Create and maintain marketing collateral such as brochures, visual aids for presentations, trainings/webinars, tradeshows and sales missions.
• Independently negotiate and execute necessary contracts/Cooperative Endeavor Agreements for service providers.
• Other duties as assigned.

Position-Specific Details:

Appointment Type: Probational or Promotional

Career Progression: This position may be filled as a Tourism Marketing Representative 1, 2, or 3. As part of a Career Progression Group, vacancies may be filled based on the qualifications of the selected applicant.

Work Schedule: Work hours are 8:00 AM to 4:30 PM, Monday - Friday. This position may be required to work evenings, weekends, holidays, and/or overtime. This position may be required to travel.

Compensation: The salary offered will be determined based on qualifications and experience.

How To Apply:

To apply for this vacancy, click on the “Apply” link above and complete an electronic application, which can be used for this vacancy as well as future job opportunities. Applicants are responsible for checking the status of their application to determine where they are in the recruitment process. Further status message information is located under the Information section of the Current Job Opportunities page.

*Information to support your eligibility for the position must be included in the application (i.e., relevant, detailed experience/education). Resumes will not be accepted in lieu of completed education and experience sections. Applications may be rejected if incomplete.

The Office of the Lieutenant Governor and the Department of Culture, Recreation, and Tourism are participants in the E-Verify system for identification and employment eligibility purposes.

Louisiana as a State, is a Model Employer for People with Disabilities.

Contact Information:

For further information about this vacancy, contact:

Katelyn Wale

Department of Culture, Recreation, & Tourism

1051 N. 3rd Street

Baton Rouge, LA 70802

Fax: (225) 342-7928

kwale@crt.la.gov