Job Description

TikTok Shop SEA is redefining shopping by bringing discovery, entertainment, and commerce into one experience. Across Southeast Asia, we work at the intersection of technology, content, business, and operations to build a trusted, engaging e-commerce ecosystem where users, sellers, creators, and partners can connect and grow.

As the platform scales across SEA, we take on complex challenges across content, commerce, trust, and the differing needs of each local market, while driving sustainable growth in the ecosystem. You will shape the future of e-commerce in a region with sustained growth and strong long-term potential.

About the Team

The Top Creator Operations team drives the growth of TikTok Shop Malaysia creator ecosystem's top creators. The team functions to build long-term partnerships with leading creators supporting the growth of top creators with creator-specific growth plans, campaigns, content initiatives, and commercial opportunities.

About the Role

As a Creator Manager, you will manage a portfolio of top creators, where you will be responsible for creator partnerships, business strategy, and creator enablement. The successful candidate should combine strong relationship management with strategic and commercial thinking that translates platform insights to actions that can support the growth and development of TikTok Shop Malaysia's top creators.

Responsibilities

• Lead the management and growth of a portfolio of top creators across content, live streaming, campaigns, monetization, and long-term development.
• Build relationships with managed creators as a business partner supporting their development by identifying strategic opportunities from platform insights, and utilising resources made available to support the improvement of the managed creators.
• Develop a deep understanding of managed creator’s business priorities and working styles, balancing creator needs with platform objectives to strengthen their long-term partnership with TikTok Shop.
• Translate platform, category, and campaign priorities into practical plans for top creators, ensuring strong participation and high-quality execution.
• Drive effective matchmaking among creators, products, brands, and campaign opportunities across live streaming and short-form video.
• Mobilize top creators during mega sale campaigns and BAU moments, closely managing readiness, content quality, performance, and post-campaign follow-up.

Minimum Qualifications

• Bachelor’s degree or equivalent practical experience, with more than one (1) year of experience in creator or content operations, e-commerce, platform operations, merchant management, strategic account management, MCN, talent management, or related fields.
• Proven experience managing high-value external partners. Candidates with strong experience supporting top merchants across multiple categories will also be considered, particularly if they demonstrate a strong understanding of creators and content commerce.
• Strong logical thinking and data sensitivity, with the ability to identify key issues, form sound business judgment, and translate insights into practical actions.
• Hands-on and highly accountable, with demonstrated ability to drive projects from planning through execution while managing multiple priorities.

Preferred Qualifications

• Experience in e-commerce platform
• Familiarity with the top creator or celebrity in Malaysia