Job Description

The UK MAI (Merchant Acquisition and Incubation) team operates within the SMB pillar of TikTok E-commerce, spearheading the acquisition and onboarding journey for new sellers.

The team is responsible for UK TikTok Shop merchants and merchandise growth, aiming to onboard, incubate, educate merchants from scratch and drive their business success.

1. Take full ownership of incubating high-potential SMB sellers by identifying their growth paths and supporting them in achieving key business milestones

2. Deliver tailored solutions through a combination of 1:1 high-touch seller diagnosis (to uncover pain points and growth opportunities) and scalable horizontal enablement programs

3. Manage communication channels (e.g., Lark groups, instant messaging) to drive mass account management activities such as forecasting, troubleshooting, seller education, and program rollouts

4. Lead and execute one incubation program end-to-end—covering proposal development, planning, execution, performance tracking, and impact evaluation with support from strategy ie. Online matchmaking events, live webinars etc.

5. Collaborate cross-functionally with category, operations, and product teams to unlock growth levers and ensure seller success based on their industry growth path

6. Monitor key performance metrics and provide actionable insights to improve seller performance and program effectiveness