Job Description

About the Team

The global e-Commerce US operation team aims to deliver high quality products together with a unique customer experience via TikTok. With more than 1 billion loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join us to build an e-commerce ecosystem that is innovative, secure and intuitive for our users together.

About the role:

We are seeking a dynamic Creative Partnerships Director for our TikTok Shop partner ecosystem. This role serves as a lead, critical, and creative role working with creative agencies, content studios, livestream production teams, and creator service partners on TikTok Shop. The ideal candidate will bring strong understanding of social content platforms, creative storytelling, and platform content formats, with demonstrated artistic judgment, extraordinary ability in the arts, and sustained industry recognition.

Responsibilities:

- Creative Partner Management: Oversee a portfolio of creative partners on TikTok Shop. Support the development of high-quality creative solutions across shop presentation, creator collaboration, shoppable video production, livestream creative execution, and community-facing content experiences.

- Creative Strategy Development: Collaborate with partners to build customized creative and artistic strategies aligned with platform capabilities and audience engagement needs. Identify effective content formats, storytelling approaches, and special creative initiatives.

- Creative Review and Insights: Regularly review content quality, creative outputs, and audience response patterns to identify trends and areas for improvement. Provide actionable recommendations to strengthen artistic impact and execution quality.

- Creative Relationship Building: Foster strong long-term relationships with creative partners. Act as a key point of contact for partner communication, creative alignment, and project support.

- Cross-Functional Creative Collaboration: Work closely with category, marketing, product, and technical teams to identify creative needs, connect brands with suitable creative partners, and support the rollout of content-led growth initiatives on TikTok Shop.

- Livestream Creative Operations: Collaborate with partners to identify and support LIVE sellers and creators, define creative goals for livestream sessions, and improve show structure, visual presentation, and overall content quality through regular feedback loops.