Job Description

About the team

The E-commerce Strategy team for TikTok Shop plays a critical role in setting direction and accelerating growth of the US market. The team operates at the center of global strategy planning, research and analysis, partnering closely with regional and industry leaders to identify market opportunity, determine operation directions and set key team targets. We are looking for a Strategy & Analytics Associate for US resource management.

Responsibilities

- Strategic Planning & Roadmapping: Drive the development of long-term strategic roadmaps for TikTok Shop in the US market, leveraging market intelligence to identify high-growth categories and white-space opportunities.

- Business Performance Diagnostics: Conduct granular analysis of business health, synthesizing complex datasets to optimize unit economics, operational efficiency, and seller penetration within the region.

- Market Intelligence & Research: Lead comprehensive research on the e-commerce landscape, including deep-dive competitor analysis and emerging social commerce trends to refine platform positioning.

- Executive Support & Decision Science: Author high-impact strategy white papers and presentations for leadership, translating analytical findings into clear, data-driven recommendations for localized investment and scaling.

- Cross-Functional Initiative Orchestration: Serve as a primary strategic partner for Product, Marketing, and Ops teams, aligning initiatives from conceptual framework through to execution and scaled impact.

- Operational Excellence: Navigate a fast-paced environment to drive organizational alignment, ensuring consistent execution of strategy across all functional pillars and stakeholders.