New York City | In-Office Mon–Thurs
A fast-growing brand accelerator is hiring a TikTok Shop Specialist to help drive growth across their portfolio of brands. This role is at the forefront of TikTok commerce—managing storefronts, overseeing creator communities, running paid ads, and driving campaigns that convert.
This role is ideal for a candidate with hands-on experience in TikTok Shop, influencer marketing, UGC strategy, and TikTok paid ads.
Manage and optimize TikTok Shop storefronts across multiple brands
Plan and execute creator campaigns, including commission bursts, product seeding, livestream support, and paid media initiatives (GMV Max & Shop Ads)
Oversee UGC strategy—source, review, and deploy content to support paid, organic, and affiliate growth
Host and support TikTok Shop live sessions to drive conversions and affiliate engagement
Oversee creator communities via WhatsApp and/or Discord, ensuring regular communication, updates, and campaign alignment
Manage and optimize TikTok Ads, including GMV Max and Shop Ads, in partnership with marketing and performance teams
Work with affiliate programs (e.g. TikTok Shop and Shopify Collabs) to drive creator engagement and performance
Plan and execute product promotions and campaigns, aligning timing and messaging with creator pushes and platform features
Analyze performance data, creator metrics, and campaign ROI to continuously improve strategy
2–4 years of hands-on experience with TikTok Shop and creator management
Strong understanding of short-form content, UGC, and TikTok trends
Experience running livestreams and supporting live selling activations
Skilled in campaign planning, creator outreach, and relationship management
Experience managing TikTok Ads (GMV Max / Shop Ads) and understanding of attribution and platform metrics
Comfortable engaging and managing creator communities across group chats and online forums
Highly organized, collaborative, and results-oriented with a pulse on what's working on the platform
Hawkeye Search Group's recruiting team has decades of experience within eCommerce, Tech, Media & Digital Recruiting. We search for the Talent so your team can succeed. Our clients view us as a trusted advisor which gives them a competitive edge. Our process is catered to each organizations needs.
We place senior professionals within - eCommerce - Digital marketing - Logistics & supply chain - Digital Payments - SEO& SEM - Creative - Brand Management - Programmatic - SaaS - CPG - DTC - Big data & analytics - IT - Tech - Communications - Operations - Digital Sales - Emerging Tech - Streaming
E-sports - Food Tech - New Retail - Health & Wellness - Beauty, Fashion & Lifestyle
Titles include - Senior eCommerce Manager - Director of Programmatic Media - Senior Demand Planner - Head of Digital Sales - Creative Director - VP of Sales - Head of Operations - Staff Engineer - National Account Manager - SVP - EVP - COO - CRO - Head of Growth - Head Architect - CISO - Head of Product - Customer Success - VP of Marketing
