Job Description

The Southeast Asia Regional Key Accounts (RKA) team partners with the world’s leading consumer brands to accelerate sustainable growth across TikTok Shop. We work directly with regional and global headquarters to drive multi-market business strategy, commercial excellence, and long-term partnerships across Southeast Asia.

As TikTok Shop continues to scale, the RKA team is expanding beyond traditional account management into a strategic regional function responsible for executive client partnerships, cross-market growth initiatives, business planning, and capability building.

About this Role

We are looking for a seasoned growth leader to own some of our largest regional accounts while helping shape the next generation of client success within the organization.

Roles & Responsibilities:

Lead Strategic Regional Accounts

- Own end-to-end commercial success for a portfolio of multi-tier regional brands in FMCG and strategic categories.

- Develop long-term Joint Business Plans (JBPs) with regional and global stakeholders to accelerate GMV, investment, and ecosystem adoption.

- Build executive relationships with regional leadership teams, brand headquarters, and key decision makers.

- Drive business reviews, annual planning, and strategic commercial negotiations.

Drive Regional Growth Strategy

- Identify category opportunities, emerging trends, and scalable growth models across Southeast Asia.

- Develop regional growth strategies leveraging TikTok Shop’s commerce ecosystem, including LIVE, creators, campaigns, advertising solutions, and new platform capabilities.

- Translate market insights into actionable commercial recommendations that improve business performance across multiple markets.

Lead Cross-functional Collaboration

- Partner closely with country commercial teams and regional functions including Marketing, Product, Mall, Ads, and Category teams to deliver integrated business solutions.

- Align regional priorities with local market execution while balancing business objectives across stakeholders.

- Lead complex cross-functional initiatives involving multiple markets and senior stakeholders.

Coach and Develop Team Capability

- Provide strategic guidance and coaching to junior Key Account Managers.

- Review account strategies, business plans, and commercial proposals to raise overall team capability.

- Share best practices and contribute to capability development across the Regional Key Accounts organization.

Minimum Qualifications

- Bachelor’s degree or above.

- 5+ years of experience in digital commerce, marketing solutions, brand management, consulting, or related client success roles.

- Proven experience managing large strategic accounts and executive-level client relationships.

- Strong commercial acumen with demonstrated ability to deliver sustainable business growth.

- Strong analytical and problem-solving skills with the ability to translate data into business recommendations.

- Excellent presentation, communication, and executive storytelling skills.

- Willingness to travel abroad when required.

Preferred Qualifications

- Experience working across multiple Southeast Asian markets.

- Experience managing multinational or regional strategic accounts.

- Familiarity with content commerce, affiliate marketing, LIVE commerce, or creator ecosystems.

- Experience leading Joint Business Planning (JBP), integrated marketing plans, or regional growth initiatives.

- Experience coaching or mentoring junior team members.

- Experience in FMCG, Beauty, Consumer Health, Fashion, or Lifestyle industries is preferred.