Job Description

About the team

The commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. We are looking for a Seller Marketing & Communication professional to lead the branding and awareness agenda that keeps TikTok Shop top of mind across our key fashion hubs — turning brand presence and success stories into seller acquisition, activation, and growth. This role sits at the intersection of brand marketing, communication, and field operations.

This is not a pure desk job. It demands field presence, direct partner interaction, and the ability to switch between strategy and hands-on execution — sometimes on the same day.

Responsibilities:

- Plan and execute localized branding strategies, ensuring strong, consistent visibility in high-density commercial hubs.

- Turn seller and brand growth stories into compelling, data-driven narratives (playbooks, frameworks, best practices).

- Plan localized campaigns and manage trade show / event presence (stand design, kits, branded materials, on-site activations).

- Coordinate regional activations and commercial visits

- Build structured communication flows for onboarding, activation, and engagement, consistent across regions and adapted to local context