Job Description

Team Overview

With more than 1 billion loyal users globally, TikTok is the ideal platform to deliver a brand new and exciting shopping experience to our users. TikTok is already the place where trends first surface, and where brands, creators, and consumers are already connected in meaningful ways. We are looking for passionate and talented people to join our commercial team in the US, to help build an e-commerce ecosystem that is innovative, secure, and intuitive for our users and partners alike.

Role Overview

TikTok Shop is looking for a leader to help us build our business and drive the growth of our category. The lead will develop the go-to-market strategy, prioritize key initiatives, and build and lead a team of category managers. They will be responsible for identifying the needs of the business, partnering with cross-functional partners and allocating appropriate resources to drive sustained growth.

Responsibilities:

- Define the long-term strategy, leading key initiatives, and setting the future direction of the Mass Acquisition & Incubation business in the Collectibles category;

- Acquire and incubate Collectible Mass Acquisition & Incubation sellers and partners to support category growth;

- Discover innovative collaborative models that fit into brands' short-term and long-term development plans, and invest platform resources effectively and efficiently;

- Collaborate cross-functionally to unlock Mass Acquisition & Incubation's potential on the platform, drive business growth and adoption of livestream and shoptab

- Navigate ambiguity, adapting to frequent changes and influencing key stakeholders to drive decisions for the category;

- Solve key challenges in business growth by strong collaboration with cross-function teams