Job Description

The integrated marketing team crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTok Shop's success in SEA.

Roles & Responsibilities:

1. Communication Strategy & Planning

- Own marketing communication strategies for both growth campaigns (e.g. Mega Sales, Payday) and brand-building initiatives

- Define clear communication direction, messaging frameworks, and content strategy aligned with brand positioning and business objectives

- Leverage consumer insights, behavioral data, and market trends to identify opportunities and shape campaign strategies

- Design effective media mix across online and offline channels to maximize reach, impact, and efficiency

2. Campaign Execution

- Drive end-to-end campaign execution from ideation to launch, including creative development, content production, media rollout, and performance tracking

- Ensure speed, quality, and consistency across all touchpoints while maintaining strong brand alignment

- Manage multiple campaigns simultaneously with clear prioritization, timelines, and deliverables

3. Media Direction & Performance Monitoring

- Develop a strong understanding of the media landscape across online and offline channels (e.g. social, in-app, OOH, offline activations)

- Provide clear media direction and input to ensure channel selection and formats align with communication objectives and campaign strategy

- Monitor campaign performance against key metrics (e.g. reach, engagement, traffic) to ensure delivery is on track

- Identify key learnings and provide strategic recommendations to improve future campaign effectiveness

4. Budget Management

- Own and optimize marketing communication budgets to drive maximum ROI/ROAS

- Track spending, manage forecasts, and ensure efficient allocation across campaigns and channels

- Handle operational processes including PR/PO, vendor coordination, and basic documentation to ensure smooth execution

- Maintain strong cost control while balancing performance and brand impact

5. Cross-Functional Leadership

- Partner with campaign, channel marketing, product, platform operations, and external parties to align on goals, messaging, and execution plans

- Act as the central point of coordination to drive alignment and execution across stakeholders

6. Innovation & Growth

- Continuously explore new channels, formats, and ideas to push creative and media boundaries

- Bring a test-and-learn mindset to unlock new growth opportunities

- Stay ahead of industry trends, platform updates, and competitor movements

- Drive continuous improvement in communication effectiveness and campaign performance