Job Description

Job Title TikTok Shop Manager
Role Full-Time
Location Remote
Core Hours: 8am – 2pm PST
Salary Range: $700 - $900

ABOUT THE ROLE

As TikTok Shop Manager, you will be responsible for building our client's TikTok Shop from the ground up and managing it on an ongoing basis. You will handle everything from initial account registration and product catalog setup through to daily order operations, ad campaign management, affiliate program oversight, and monthly performance reporting. The ideal candidate has operated a high-volume TikTok Shop end-to-end and is comfortable navigating the full Seller Center toolkit.

PHASE 1 RESPONSIBILITIES — SHOP SETUP & CONFIGURATION

Shop Profile & Branding

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  Configure shop name, logo, banner imagery, categories, and storefront layout in Seller Center
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  Write a compelling, keyword-rich shop bio and description
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  Link the TikTok Business/Marketing Account(s) to the shop to enable shoppable video and product tagging

Product Catalog Setup

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  Audit the product range against TikTok's prohibited and restricted product policies and advise the client
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  List products individually or via bulk upload / Shopify catalog sync
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  Optimize product titles with niche search keywords, write detailed descriptions, and upload multi-angle imagery and demo videos
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  Understand and discuss with the client (and then implement) the optimal configuration for SKUs, variants, and pricing; set opening inventory levels
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  Submit all listings for TikTok product approval review and resolve any rejections
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  Conduct a test purchase to validate the full checkout and fulfillment flow

FBM and FBT Configuration

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  Configure FBM: Set warehouse / pickup and return addresses; create shipping templates covering rates, zones, and carrier selection
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  Configure FBT: enroll products, prepare inbound shipments to TikTok warehouses, and configure the free-shipping opt-in settings
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  If using Shopify: install and configure the TikTok channel app to enable real-time inventory and order sync
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  Author and publish the shop's return policy in compliance with applicable consumer protection laws
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  Draft 3PL to FBT ongoing inventory management plan and workflow.

Customer Service

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  Configure customer service notifications
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  Set up FAQs, saved responses, and response workflows
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  Establish return, refund, and cancellation handling procedures
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  Set escalation path for customer support issues

Advertising & Promotions Setup

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  Link TikTok Ads Manager to the shop and configure the primary ad account
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  Launch initial GMV Max campaign(s) — set target ROI, daily budget, and product selection
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  Set up TikTok Search Ads with relevant keyword targeting to capture intent-driven discovery
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  Configure TikTok Pixel if driving traffic to an external website or landing page
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  Build out and maintain welcome promotions, platform coupons, and launch discount strategies in Seller Center

Affiliate / Creator Program Setup

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  Enable and configure the Affiliate Center, including open and targeted collaboration plans
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  Work with our Affiliate/Creator team to set baseline and tiered commission structures across product categories
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  Work with our Affiliate/Creator team to establish a product seeding / free sample program and write a creator brief with content guidelines

PHASE 2 RESPONSIBILITIES — ONGOING MANAGEMENT & OPERATIONS

Daily Operations

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  Monitor and respond to all buyer messages within 12 hours
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  Verify the processing and fulfillment of new orders
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  Review and action open return and refund requests in line with shop policy
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  Monitor product and video comments for customer questions, complaints, or escalations
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  Check the Shop Health dashboard daily for violations, warnings, or Late Dispatch Rate (LDR) increases

Weekly Operations

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  Review GMV Max campaign performance (cost, orders, CPA, ROI) and adjust target ROI as needed
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  Audit GMV Max creative assets and exclude under-performing videos
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  Review inventory levels and initiate restock for SKUs approaching low thresholds
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  Sync inventory counts across all sales channels to prevent overselling
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  Review Search Ads keyword performance and refine bids and match types
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  Monitor and respond to product reviews; flag patterns requiring action
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  Update product listings as needed: pricing, imagery, descriptions, or promotional badges

Monthly Operations

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  Produce a full performance report covering GMV, orders, ad spend, ROAS, and affiliate ROI
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  Export raw order data and build a net revenue / P&L analysis — accounting for referral fees, transaction fees, affiliate commissions, and fulfillment costs
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  Reconcile payouts against Seller Center invoices
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  Review TikTok's ACE Powered Insights for platform-generated growth recommendations
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  Analyze SKU-level performance and identify top and bottom performers
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  Plan and schedule upcoming promotions, flash sales, and seasonal campaigns
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  Work with our Affiliate/Creator Team to review and adjust affiliate commission rates; roll out performance bonuses for top creators
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  Review FBT warehouse inventory and plan replenishment inbound shipments
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  Conduct a shop health audit covering seller score, policy compliance, and LDR trends
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  Monitor TikTok platform policy updates, fee changes, and new ad format rollouts

Quarterly / Strategic Operations

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  Set and document measurable growth goals for the upcoming quarter in collaboration with stakeholders
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  Evaluate catalog expansion opportunities: new SKUs, product bundles, or virtual bundles
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  Review and optimize the fulfillment strategy mix (FBT vs. seller-ship vs. 3PL)
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  Audit the full technology and integration stack: inventory sync tools, shipping apps, analytics platforms
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  Evaluate eligibility for premium seller tiers including Star Shop and Mall status

Crisis & Issue Management

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  Triage and respond to Shop Health violations — pause campaigns and slow order intake if LDR spikes
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  Conduct root cause analysis for fulfillment failures or policy incidents and implement corrective action
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  File TikTok support tickets with supporting documentation when external factors are responsible
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  Manage chargebacks, fraud disputes, and escalated return or refund claims

REQUIRED EXPERIENCE & SKILLS

Platform & Technical

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  Proven hands-on experience managing a TikTok Shop end-to-end via Seller Center — from initial registration through to active daily management
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  Deep familiarity with TikTok Shop Ads — specifically GMV Max campaign setup, optimization, and creative management
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  Working knowledge of Fulfilled by TikTok (FBT): inbound shipping, warehouse management, and fee structures
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  Experience with TikTok Shop's affiliate and creator program: collaboration setup, commission structures, and creator relationship management
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  Proficiency with TikTok Seller Center tools: Shop Health dashboard, ACE Powered Insights, order management, and promotions
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  Experience integrating TikTok Shop with Shopify or other e-commerce platforms for catalog and inventory sync
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  Familiarity with TikTok Search Ads and keyword-based campaign strategy

Operations & Analytics

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  Strong understanding of TikTok Shop's fee structure — referral fees, transaction fees, FBT costs, affiliate commissions, and refund admin fees
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  Ability to build and interpret P&L analyses and net revenue reports from raw Seller Center order data
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  Experience managing customer service operations within a 12-hour response SLA
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  Comfortable managing inventory across multiple fulfillment channels and preventing overselling

Soft Skills & Working Style

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  Highly organized and process-driven — able to manage multiple daily, weekly, and monthly operational rhythms simultaneously
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  Proactive communicator — surfaces issues, opportunities, and insights to stakeholders without prompting
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  Comfortable working in a fast-moving platform environment where policies and features change frequently
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  Detail-oriented with a strong compliance mindset around TikTok's evolving seller policies

WHAT SUCCESS LOOKS LIKE

• In the first 30 days The shop is fully configured, the product catalog is live and approved, fulfillment is operational, the GMV Max campaign is running, and the affiliate program is open for creator applications.
• By 90 days The shop has an active roster of affiliate creators generating content, ad campaigns have been optimized based on real performance data, and a regular reporting cadence is in place.
• Ongoing The shop maintains a healthy seller score, a sub-12-hour message response rate, and a consistent upward GMV trend quarter-over-quarter.