Job Description
About the team
With the rapid expansion of TikTok Shop's business in the US market, the Creator & Partner ecosystem has continued to grow on a large scale, becoming a core driver of the platform's transaction growth. Currently, the business is in a critical phase of "large-scale growth + refined operations," facing multiple core demands including optimizing resource allocation efficiency, maximizing budget effectiveness, and managing cross-scenario costs. On one hand, it is necessary to achieve precise matching of core resources such as budgets and traffic among Creators and Partners through scientific resource management strategies to avoid resource waste. On the other hand, it is essential to establish a sound ROI analysis system and data insight capabilities to quickly respond to changes in market trends, competitor dynamics, and consumer needs, providing strong support for business decisions. Meanwhile, as various cost expenditure scenarios become increasingly diversified, there is an urgent need for professional talents to build a standardized policy review and resource monitoring mechanism to ensure compliant and efficient business operations. To further strengthen the core competitiveness of "data-driven + strategic implementation" and promote the high-quality growth of the Creator & Partner ecosystem, this resource management position is specially established. It aims to address business growth bottlenecks and achieve the strategic goals of "high growth, high return, and high compliance" through professional resource coordination, analysis, and optimization capabilities.
Responsibilities:
- Focus on core pain points within the Partner ecosystem. Conduct in-depth, periodic analysis of TTS operation challenges to uncover best-practice cases and reusable methodologies, providing insights to support business decisions. Lead the iteration and upgrade of the partner capability tiering system, and—aligned with overall business rhythm and stage goals—formulate refined growth strategies to drive continuous capability improvement among partners.
- Collaborate with partners to develop customized strategies that align with their business goals and TikTok Shop's capabilities. Identify business models and implement special projects and best practices for optimizing visibility and sales on the platform.
- Based on partner growth needs, take the lead in building, categorizing, and curating a comprehensive knowledge system, accumulating a full-chain operations knowledge base. Continuously track the real-world application of knowledge content, leverage data feedback to optimize both the knowledge base and the case library, ensuring that support for partners is precise, practical, and effective.
- With ecosystem development, GMV growth, and merchant penetration as core objectives, design targeted strategies and implementation plans. Oversee end-to-end execution, monitor progress along the full operational chain, and continuously optimize strategies through data-backed reviews to ensure achievement of business goals.
- Act as a core cross-functional collaborator, establishing close partnerships with internal business units, internal and external marketing teams, and external industry partners. Integrate resources to implement growth-driving initiatives for partners, track capability improvements and merchant collaboration outcomes, and foster complete business loops.