Job Description

Campaign Strategy & Planning team is responsible for leading the end-to-end strategy, planning & special projects for campaigns. This role bridges business insights, campaign framework design, and efficiency-driven initiatives to drive sustainable GMV growth and P&L efficiency across all campaign scenarios.

Roles & Responsibilities:

1. Campaign Growth Strategy

- Own the strategy design for platform/category-level campaigns, with GMV growth and efficiency as primary goals

- Translate business objectives (GMV, market share, ROI) into end-to-end campaign strategies, including pacing, resource allocation, and key levers

2. Resource & Budget Allocation

- Manage campaign budget and resource allocation (subsidies, traffic, placements) to maximize ROI

- Design differentiated resource strategies across user segments, categories, and seller tiers

- Continuously monitor performance and dynamically adjust allocation to ensure target achievement

3. Supply & User Strategy Integration

- Partner closely with category/merchant teams to define supply strategy

- Design user-side engagement and conversion strategies based on user segmentation

- Optimize “people-product matching” during campaigns to improve conversion efficiency

4. Data Analysis & Optimization

- Build and own campaign KPI framework (GMV, ROI, CVR, subsidy efficiency, etc.)

- Conduct deep-dive analysis to identify key drivers and bottlenecks

- Establish post-campaign review mechanisms and continuously refine strategy playbooks

5. Cross-functional Leadership

- Collaborate with Product, Data, Category, and Commercial teams to drive execution

- Align stakeholders and ensure smooth delivery of campaign strategy

- Drive the development of campaign-related tools and platform capabilities