TikTok

TikTok Shop by Tokopedia - Beauty & Personal Care Category Manager - Indonesia

TikTok  •  Jakarta, ID (Onsite)  •  1 month ago
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Job Description

Our team will be responsible for developing categories and the corresponding sub-categories by building a robust team, and conducting prioritization of sub-categories, leads identification, leads generation, acquisition, incubation, and performance improvement & management.

We are seeking a highly driven Category Manager to lead the Beauty & Personal Care vertical. You will be responsible for delivering commercial targets (sales (GMV), market competitiveness and profitability), driving strategic growth, and ensuring operational excellence across assortment, pricing, marketing, and seller management. This is a high-impact role requiring strategic thinking, strong stakeholder management, and operational execution, with the ability to translate business goals into actionable plans and outcomes.

Strategic Ownership & Category Growth

- Own and drive the overall category vision, assortment strategy, and growth roadmap for the Beauty & Personal Care segment.

- Identify market trends, customer needs, and emerging product opportunities to shape strategic priorities and guide product and seller selection.

- Develop and implement the go-to-market strategy, including merchandising, campaign planning, and brand/seller development initiatives.

Operational Execution & Business Delivery

- Translate high-level goals into structured execution plans with clear OKRs and timelines; own the full lifecycle from planning to post-analysis.

- Dissemble GMV, margin, and seller growth goals into granular operational levers (selection, pricing, inventory, marketing, fulfillment).

- Manage day-to-day operations of the category, including monitoring product availability, stock health, pricing competitiveness, and promotional effectiveness.

- Work cross-functionally with supply chain, performance marketing, tech/product, and finance teams to ensure seamless operational execution and timely issue resolution.

- Drive in-platform execution excellence, optimizing search visibility, navigation, product detail pages, and conversion funnel.

- Build and track dashboards and category health metrics (e.g., fill rate, OOS rate, seller performance); proactively address gaps with data-driven actions.

Seller & Brand Management

- Build strong relationships with key sellers and brand partners to unlock joint business plans, exclusive deals, and co-marketing campaigns.

- Continuously evaluate seller/brand performance and implement improvement plans including operational SLAs, product assortment, and promotional effectiveness.

- Source and onboard new merchants or DTC brands to enrich the assortment; identify and incubate high-potential products and sellers.

Data-Driven Decision Making

- Partner closely with analytics and data science teams to monitor performance trends and inform tactical decisions.

- Use insights and dashboards to steer category direction, test hypotheses, and refine initiatives in real-time.

- Continuously assess ROI of initiatives and prioritize actions based on business impact and resource availability.

Governance & Risk Management

- Monitor and manage risks in pricing, content quality, seller behavior, and customer experience.

- Support policy implementation around pricing, operations, and seller compliance to ensure long-term sustainability.
TikTok

About TikTok

Inspire Creativity and Bring Joy

Industry
Arts & Entertainment
Company Size
10,000+ employees
Headquarters
Los Angeles, California
Year Founded
Unknown
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