Job Description

The TikTok commerce team builds the solutions that help businesses engage audiences, inspire product discovery, and create commercial experiences on a platform where brands and merchants connect meaningfully with creators and communities.

We work closely with merchants, creators, and partners to support sustainable business growth while keeping the experience safe and trusted for the community. As the business scales across global markets, we take on complex challenges across content, commerce, trust, and the differing needs of each local market.

You will help shape the future of AI-native commerce, where discovery, entertainment, and buying happen in the same place.

TikTok Shop is an e-Commerce platform fully integrated into TikTok. The EU Strategy & Operations team supports sustainable growth across existing and new European markets by translating business priorities into actionable strategies, resource allocation decisions, and scalable operating mechanisms. This role focuses on business planning, performance management, and strategic analysis to help teams identify growth opportunities and improve business outcomes.

Responsibilities

• Lead annual and quarterly business planning, translating regional priorities into market and functional targets, operating plans, and performance scorecards.
• Partner with Finance and business teams on budget planning, forecasting, and resource allocation; assess trade-offs across growth, revenue, and investment efficiency.
• Own regular business reviews and deep-dive analysis across markets, categories, merchants, and growth channels to explain performance gaps and identify underlying business drivers.
• Proactively identify emerging opportunities and risks, and recommend where to increase investment, adjust priorities, or discontinue initiatives.
• Develop and evaluate incentive and subsidy strategies in partnership with User Growth, Marketing, and other business teams, assessing incremental impact and long-term sustainability.
• Partner with commercial and merchant management teams to improve performance management mechanisms and evaluate revenue opportunities.
• Drive implementation and follow-up of key business decisions, and improve planning and analytical workflows through automation and practical AI applications.

Minimum Qualification(s)

• Experience in business planning, strategy and operations, business analysis, strategic finance, or a related field.
• Strong analytical skills, with the ability to connect commercial and operational metrics to business performance and investment decisions.
• Experience independently leading business reviews or strategic analyses and translating findings into actionable recommendations.
• Ability to structure ambiguous problems, challenge assumptions, and communicate clear judgments to stakeholders.
• Chinese and English speaking skills to be able to work with Chinese-speaking stakeholders.

Preferred Qualification(s)

• Experience in e-commerce, marketplaces, or multi-market platform businesses.
• Experience in target setting, budgeting, forecasting, performance scorecards, or incentive evaluation.
• Proficiency in SQL and experience with analytical or business intelligence tools.
• Experience evaluating growth economics, subsidy effectiveness, or monetization opportunities.
• Experience applying automation or AI tools to business analysis and operational workflows.