Job Description
About the Role
We are looking for a highly strategic and execution-driven B2B Marketing Manager to drive merchant acquisition and ecosystem growth for TikTok Shop Brazil.
This role will focus on identifying, packaging, and amplifying high-impact success cases (e.g., brand growth stories, campaign wins, seller breakthroughs) into compelling narratives, and distributing them across multiple channels to attract and educate potential sellers and partners.
You will work closely with cross-functional teams (Category, Strategy, Ads, Partnerships, and Operations) to turn business results into scalable marketing assets that drive tangible business outcomes.
Key Responsibilities
Case Study Development
- Identify high-potential success cases across categories (e.g., beauty, FMCG, fashion)
- Transform complex business results into clear, compelling, and data-driven stories
- Develop structured case studies (e.g., playbooks, success frameworks, best practices)
Content Strategy & Distribution
- Build a scalable content strategy targeting B2B audiences (brands, sellers, partners)
- Distribute content across multiple channels including:
- Industry media
- Social platforms (LinkedIn, etc.)
- Events, webinars, and offline activations
- Ensure consistent messaging and positioning of TikTok Shop’s value proposition
Merchant Acquisition Enablement
- Use content and success cases to support seller acquisition and onboarding
- Collaborate with BD and AM teams to create tailored narratives for key prospects
- Develop pitch materials, decks, and storytelling assets
Cross-functional Collaboration
- Partner with internal teams (Ads, UG, Campaigns, Product) to extract insights and data
- Align with global and regional teams to localize best practices for Brazil
- Coordinate with PR and external agencies for broader amplification
Performance Tracking & Optimization
- Define KPIs for B2B marketing impact (e.g., lead generation, conversion, content reach)
- Analyze performance and continuously optimize content strategy
