Job Description

About the team

The Merchant Acquisition Incubation team manages the incubation journey for high potential sellers within TikTok E-commerce EU.

As an integral part of the team you'll take ownership of designing effective outreach programs, growth work-streams, thus empowering our merchants to grow and scale their business.

Responsibilities:

1. Own platform product growth metrics, including new seller listings, new product launches, and active/selling products.

2. Develop product growth and merchandising strategies by building scalable mechanisms across the product lifecycle, from opportunity products to hero products.

3. Design incentive and traffic support strategies, including product listing incentives, cold-start support, and product growth acceleration mechanisms, to improve long-term growth efficiency and ROI.

4. Build scalable product cold-start and traffic allocation mechanisms to improve product incubation efficiency.

5. Work closely with Product, Data Science, and Search & Recommendation teams to drive business growth through data-driven strategies.