Job Description

About the team

The commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.

With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better commerce experience to our users. We are looking for passionate and talented people to join our operations team, together we can build an commerce ecosystem that is innovative, secure and intuitive for our users.

Role Overview

Drive large-scale merchant acquisition for TikTok Shop through offline channels and ecosystem partnerships. This role focuses on recruiting merchants at scale via industry events, trade fairs, and strategic collaborations with logistics, payment, and commerce service providers.

Key Responsibilities

- Lead merchant acquisition through offline channels, including trade shows, exhibitions, roadshows, and ecosystem events.

- Build and manage partnerships with ecosystem players (ISVs, logistics providers, payment service providers) to create scalable recruitment pipelines.

- Own acquisition targets and track performance across offline and partner-led channels using CRM and data dashboards.

- Collaborate with internal teams (Operations, Product) to streamline merchant onboarding and improve conversion efficiency.

- Analyze channel performance and continuously optimize acquisition strategies based on data and market insights.

- Capture and share best practices and market learnings to scale successful recruitment models.