Job Description

TikTok Shop Operations Specialist

Sunny Health & Fitness is looking for a detail-oriented and platform-savvy TikTok Shop Operations Specialist to own the day-to-day health and performance of our TikTok Shop presence. This is a hands-on, execution-focused role for someone who lives inside Seller Center, understands how the platform works at a deep level, and takes pride in keeping every moving part running cleanly. You know what a good shop health score looks like, you can optimize a PDP in your sleep, and you understand that the difference between a good affiliate program and a great one is in the follow-through. If you're someone who gets genuinely excited about platform mechanics, campaign setups, and building systems that scale — this role was built for you.

Responsibilities

Shop Operations & Health

• Own and monitor TikTok Shop health scores daily — identify flags, resolve violations, and maintain the account in good standing at all times

• Conduct regular shop audits to ensure listings, pricing, inventory, and product information are accurate and complete across all active SKUs

• Manage and maintain product catalog integrity — titles, descriptions, attributes, images, and categorization aligned with platform best practices

• Proactively identify and resolve any listing issues, policy violations, or fulfillment flags before they impact shop health

PDP Optimization & SEO

• Write and optimize Product Detail Page (PDP) copy — titles, bullet points, descriptions, and keywords — with a clear focus on TikTok Shop SEO and search discoverability

• Research and apply relevant keywords, trending search terms, and competitor benchmarks to improve organic product visibility

• A/B test PDP variations to identify highest-converting copy, imagery, and pricing combinations

• Maintain a structured PDP optimization tracker and report on improvements and ranking changes over time

Seller Center — Automations, Segments & Marketing Tools

• Build and manage automated campaigns, promotional rules, and pricing strategies within Seller Center's marketing tools

• Set up and optimize customer segments for targeted promotions, coupons, flash deals.

• Leverage Seller Center's full suite of marketing tools — vouchers, bundle deals, free shipping thresholds, and limited-time offers — to drive conversion and GMV

• Monitor campaign performance data and make ongoing optimization decisions based on ROAS, CTR, conversion rate, and GMV

Platform Campaigns

• Coordinate Sunny's participation in TikTok Shop platform campaigns — Deal For You Days, Super Brand Days, seasonal events, and any invite-only promotional windows

• Prepare all required assets, listings, pricing, and inventory commitments ahead of campaign deadlines

• Track and report campaign performance post-event with structured recaps and key takeaways

• Maintain an ongoing campaign calendar so the team is never caught off guard by platform opportunities

Affiliate Center & Outreach

• Manage the full affiliate program through the TikTok Shop Affiliate Center — from discovery and outreach to onboarding, product linking, sampling, and performance tracking

• Execute outreach to affiliates across all tiers — open collaboration, targeted collaboration, and premium/top-performing creators — with persistent, high-volume follow-through

• Develop and manage product showcase pages and affiliate-specific promotional setups to maximize content creation and conversion

• Review and approve or decline affiliate collaboration requests daily — maintain a clean and active roster

Sampling Strategy & Inventory Tracking

• Identify priority SKUs for seeding, match products to the right creator tier, track shipments, and follow up on content output

• Maintain a real-time sampling tracker showing who received what, when it shipped, expected content deadlines, and actual posting dates

• Monitor sample-to-video conversion rates and sample-to-GMV ratios by SKU to continuously refine the seeding strategy

• Coordinate with the warehouse and operations team on sample inventory levels to ensure outreach commitments are fulfillable

• Flag low-inventory SKUs early and adjust sampling priorities accordingly to prevent over-commitment

Reporting & Analytics

• Pull and organize weekly performance reports from Seller Center — GMV by channel, affiliate performance, campaign results, top SKUs, and shop health metrics

• Build and maintain internal dashboards or tracking sheets for ongoing visibility into key KPIs

• Identify trends, anomalies, and opportunities in the data and surface them to the team proactively

• Support the preparation of leadership-facing reports and weekly team updates

Qualifications

• 1–2+ years of hands-on TikTok Shop experience — specifically inside Seller Center, not just general social media or e-commerce

• Demonstrated knowledge of TikTok Shop shop health scoring, violation resolution, and account maintenance

• Experience optimizing PDPs for TikTok Shop SEO — keyword research, title structure, description writing, and search ranking improvement

• Working knowledge of Seller Center's marketing tools — automations, segments, vouchers, Shop Ads, and promotional setups

• Experience managing and executing TikTok Shop platform campaigns from prep through post-event reporting

• Hands-on affiliate outreach experience — you have messaged creators, managed collaboration requests, and tracked affiliate performance

• Familiarity with all affiliate tiers — open, targeted, and premium — and how to work each one effectively

• Experience managing a sampling program — tracking shipments, following up on content, and measuring ROI

• Strong Excel or Google Sheets skills — you can build a tracker from scratch and keep it clean

• Highly organized with sharp attention to detail — listing errors, health score flags, and missed deadlines don't slip past you

• Clear and direct communicator — with creators, internal teams, and leadership

• Self-starter who doesn't need to be told twice — you see a problem, you fix it

• Experience with TikTok Shop LIVE operations — standard LIVE or auction format — is a strong plus

• Experience with Shop Ads (GMV Max, product-level campaigns) is a strong plus

• Familiarity with Euka, Modash, or other creator/affiliate management tools is a plus

• Bilingual English/Spanish is a plus