Job Description

About BingX

• A leading crypto exchange since 2018
• With 20 million registered users worldwide
• Official crypto exchange partner of Chelsea FC
• User-First, reliable, innovative, and diversified
• List over 1,000 spot trading pairs
• Offer over 300 futures trading pairs
• Integrate with over 80 public chain ecosystems
• Rank top on CoinMarketCap and CoinGecko
• TradingView's Best Crypto Exchange for 2021, 2022 & 2023
• A gateway for the next billion crypto users

Founded in 2018, BingX is a leading cryptocurrency exchange, serving over 20 million users worldwide. BingX offers diversified products and services, including spot, derivatives, copy trading, and asset management – all designed for the evolving needs of users, from beginners to professionals.

BingX is committed to providing a trustworthy platform that empowers users with innovative tools and features to elevate their trading proficiency.

Our current vacancy | Full-time | Long-term | REMOTE

Responsibilities:

• Content Strategy Development:
  • Develop and implement a TikTok growth strategy aligned with brand objectives, focusing on increasing followers, engagement, and overall brand visibility.
  • Analyse competitor TikTok accounts and provide insights to craft a distinctive, impactful content approach.
  • Identify trending topics, formats, and sounds to capitalise on viral opportunities within the Web3 space.

• Content Creation & Production:
  • Conceptualise, script, and produce creative TikTok videos, Instagram Reels, and YouTube Shorts, including educational, promotional, and viral content.
  • Collaborate with internal teams to ensure consistent brand messaging across all content.
  • Work with hosts or influencers when appropriate to deliver engaging, personality-driven videos.
  • Repurpose TikTok content for other platforms such as Instagram Reels and YouTube Shorts to maximise reach and engagement.

• Community Engagement:
  • Monitor comments, engage actively with the community, and foster a strong, authentic connection with the audience.
  • Collaborate closely with the social media team to cross-promote TikTok content across other platforms, ensuring cohesive and consistent brand messaging.

• Data-Driven Optimisation:
  • Track and analyse TikTok performance metrics, delivering regular reports and actionable recommendations to optimise content and strategy.
  • Experiment with various content formats and posting schedules to identify those that generate the highest engagement.
  • Stay up to date with TikTok algorithm updates and platform best practices to continuously refine and enhance overall performance.

Requirements:

• Proven experience as a TikTok strategist, content creator, or producer, with a strong portfolio showcasing successful TikTok campaigns.
• In-depth understanding of TikTok’s platform, algorithm, trends, and user behaviour, particularly within the crypto and Web3 ecosystem.
• Strong creative vision and video production capabilities, with the ability to film, edit, and publish high-quality content independently.
• Excellent communication skills, adept at simplifying complex concepts and presenting them in an engaging, relatable way.
• Prior experience collaborating with or managing TikTok agencies is a strong advantage.
• Ability to excel in a fast-paced environment, handle multiple priorities simultaneously, and adapt swiftly to evolving needs.
• Solution-oriented and resilient, with a creative mindset for overcoming challenges and driving results.
• Proficiency with video editing tools (e.g., Adobe Premiere Pro, CapCut) and TikTok analytics platforms.
• Genuine passion for Web3, cryptocurrency, and emerging technologies, with an eagerness to stay ahead of industry trends.Demonstrated ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Exceptional attention to detail and a commitment to accuracy.

Preferred Qualifications:

• Proven ability to build, manage, and scale a TikTok account, including developing structured processes and content guidelines for consistent growth.
• Strong understanding of cross-platform content strategies, particularly how TikTok content can complement and amplify engagement across Instagram, YouTube, and X.
• Awareness of TikTok agencies, creators, and partnership opportunities that can strengthen brand presence and extend reach.

Working at BingX

• Join an international and diversified team
• Great career development in a fast-growing company
• Be part of the future of finance technology and achieve meaningful goals
• Competitive market salary and fully remote/work-from-home flexibility
• Flexibility to observe your local holiday calendar, alongside additional benefits