Job Description

True Classic is hiring a contract TikTok Live Host & Content Creatorto represent the brand on TikTok Live. This role is focused primarily on live selling, engaging with audiences in real time, and driving conversion through authentic, high-energy on-camera presence. This is a creator-forward role — less about highly produced performance ads and more about connecting with customers live, showcasing products, and building excitement that drives revenue.

This is not a traditional content role—we’re looking for someone who is confident, charismatic, and thrives on camera. Success in this role comes from your ability to connect with an audience live and turn engagement into sales.

All of True Classic's roles are global and omni-channel, leading designated areas of accountability across all product categories, countries, and different sales & marketing channels. This means you will have the opportunity to impact our operations worldwide, ensuring a cohesive strategy that aligns with our overall business objectives and drives success across various markets and platforms.

Areas of Accountability

Live Hosting & On-Camera Selling

• Host recurring TikTok Live events
• Serve as an on-camera face of the brand, bringing energy, authenticity, and confidence to every stream
• Showcase products in real time—highlighting fit, feel, features, and value
• Drive conversion through:
  • Clear, compelling product storytelling
  • Live-only urgency and offers
  • Strong, consistent calls to action
• Answer questions, handle objections, and adapt messaging live based on audience feedback

Audience Engagement & Community Building

• Interact with viewers in chat, respond to comments, and build rapport with repeat customers.
• Create an engaging and entertaining live experience that keeps viewers watching and shopping.
• Stay current on platform trends and live commerce best practices.

Content Support (Secondary)

• Capture and repurpose clips from live sessions for TikTok and other channels
• Contribute ideas for live show formats, product features, and promotional moments
• Optional: Create additional organic content (not the primary focus)

Cross-Functional Collaboration

• Partner with the Paid Media team to align live events with promotions and product pushes.
• Collaborate with the Marketing and eCommerce teams to ensure messaging and offers are accurate and conversion-focused.
• Work with the Creative team to maintain brand alignment while keeping content native to each platform.

Qualifications

• Strong on-camera presence — confident, natural, and engaging
• Comfortable speaking for extended periods in a live setting
• High-energy, personable, and quick-thinking
• Ability to sell conversationally, not script-read
• Experience with live platforms (TikTok Live, Whatnot, Instagram Live, Twitch, etc.) preferred but not required
• Strong communication and improvisation skills
• Basic understanding of eCommerce or sales is a plus
• Self-starter who can operate independently in a fast-paced environment

Workplace Arrangement

Hybrid – Calabasas, CA

This role is based out of our Calabasas, CA office, with the expectation to work onsite a minimum of 3 days per week to support collaboration and content production.

Compensation

• $35-$40/hour

True Classic is proud to be an equal opportunity employer. We celebrate and support differences in race, religion, color, national origin, gender, sexual orientation, gender identity, age, veteran status, and abilities. If you need assistance or accommodation due to a disability, please contact Human Resources.

About True Classic

At True Classic, our purpose is simple: empower everyone to look good and feel good.

Founded in 2019, we’re a fast-growing apparel brand obsessed with fit, quality, and impact. But we’re building more than great products—we’re building a high-performance team where smart, driven people do meaningful work, move fast, and see the direct results of what they create.

Everything we do is guided by the True Classic Operating System (TCOS)—the principles that shape how we work, make decisions, and win together:

• Move the Needle – Our #1 value and the ultimate filter for decision-making. We focus on delivering tangible, measurable results that drive real business impact.
• Paint the Picture – We set clear vision and help others see what great looks like.
• Seek the Truth – We use data, customer insight, and curiosity to guide decisions.
• Get 1% Better – We continuously improve how we work through strong systems and small wins.
• Build Leverage – We maximize impact with the right mix of people, tools, automation, and AI.
• Crush the Challenge – We surface problems early and take ownership to solve them.
• Go Fast – We take initiative, move with urgency, and bias toward action.
• Be Creative – We challenge the norm and find better ways to win.
• Lead with Empathy – We care deeply about our customers and each other.

If you thrive in fast-paced environments, take ownership of your work, and want to build something that actually moves the needle— join us and help shape what’s next at True Classic!