Our client is an exciting beauty brand with a compelling story and they need someone to bring it to life on TikTok. This is a rare opportunity to own a brand's TikTok presence from the ground up, with real creative freedom and genuine responsibility from day one.
This isn't a UGC role or a content scheduling job. You'll be the strategic and creative force behind the channel, shaping the narrative, managing the platform, researching trends, and producing content that authentically reflects the brand's identity.
Key Responsibilities
Own and manage the brand’s TikTok channel, leading its day-to-day growth and development
Develop and deliver a creative, insight-led content strategy aligned with the brand’s identity and objectives
Create, produce and edit engaging short-form video content designed to drive reach, relevance and community engagement
Confidently feature and demonstrate products on camera in a way that feels authentic, informative and on-brand
Identify emerging TikTok trends, platform updates and content opportunities, and translate them into relevant creative ideas
Define and evolve the channel’s visual style, tone of voice and overall creative direction
Bring the brand story to life through compelling, culturally relevant storytelling
Monitor content performance, track channel growth and use insights to inform future content decisions
What we’re looking for
You live and breathe TikTok and understand instinctively what makes content perform. You have a genuine passion for beauty, not just the products, but the culture. You're a natural storyteller who thinks in narratives, and you're comfortable stepping in front of the camera when the content calls for it.
1–3 years’ experience in social media, content creation or a similar role
Strong instinct for TikTok and a clear understanding of what drives performance on the platform
Background in beauty, lifestyle or a closely related space
Confident and comfortable appearing on camera
Strong eye for brand aesthetic, tone and visual storytelling
Proactive, self-directed and excited by the opportunity to build something from the ground up
We would love to respond to every application however due to the volume of applications we receive this isn't always possible. If you have not heard within 2 weeks of applying, please assume on this occasion that your application has not been shortlisted. We may retain your CV to contact you about future employment opportunities that are being managed by The Growth Foundation Talent.
The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.
The Growth Foundation (TGF) is an award-winning strategic growth partner for ambitious eCommerce and DTC brands - helping founders, operators, and investors scale with clarity, confidence, and expert support.
We combine deep commercial insight with a focused offering across five core pillars: Strategy, Talent Acquisition, Tools, Courses, and Community.
Founded in 2021 by Richard Chapple and Sarah Jasper-Baker - who helped scale Play.com, Gymshark, and The Hut Group into some of the UK’s most successful eCommerce brands - TGF now brings together a team of expert strategists, recruiters, and product builders who’ve supported growth for 100+ DTC businesses.
We work with brands at key inflection points - whether unlocking new revenue, hiring leadership talent, sharpening commercial strategy, or enabling teams through practical learning.
Through our trusted network of vetted delivery partners - including agencies and specialists in performance marketing, CRM, brand, creative, trading, and more - we connect clients with the right experts, and remain strategically involved to ensure delivery aligns with the growth plan.
Our five core pillars:
Strategy – Tailored commercial advice, brand positioning, and growth assessments that bring clarity to your next move.
Talent – Industry-leading recruitment for eCom-native talent across growth, performance, leadership, and operations.
Tools – Proprietary optimisation tools including Order Rescue, our Shopify Plus app that recovers lost revenue.
Courses – On-demand training built from proven frameworks — enabling founders and teams to move fast, without retainers.
Community – Founder Foundations, our peer-led event and content series for DTC leaders, operators, and investors who value honest insight over hype.
If you’re a DTC brand, operator, or investor looking to scale sustainably and strategically - let’s talk.
http://www.thegrowth.foundation/
