böhme

TikTok Coordinator

böhme  •  Draper, UT (Onsite)  •  2 hours ago
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Job Description

About böhme

Böhme is a fashion-forward women's clothing and lifestyle brand dedicated to helping women feel confident, beautiful, and inspired through style. We offer thoughtfully curated clothing and accessories that bring the latest trends to life while making getting dressed feel special. At Böhme, we believe fashion is about more than what you wear—it's about how you feel. Our team is at the heart of everything we do, bringing creativity, individuality, and a genuine love for fashion to every customer interaction. As we continue to grow, we're looking for passionate, driven individuals who love fashion, embrace collaboration, and want to make an impact while helping shape the future of our brand.

About the role

Bohme is looking for an energetic, confident, and sales-driven TikTok Live & Shop Coordinator to lead our TikTok presence. This role will primarily focus on planning, hosting, and growing TikTok Lives, while also supporting TikTok Shop operations, affiliates, and creator relationships.

The ideal candidate is comfortable on camera, understands how to engage an audience in real time, can confidently talk about fashion products, and knows how to turn Live viewers into customers.

What you'll do

TikTok Lives - Primary Focus

  • Host and lead regular TikTok Lives for Bohme
  • Be comfortable and confident speaking and selling on camera
  • Plan Live schedules, themes, featured products, promotions, and talking points
  • Prepare products and outfits ahead of each Live
  • Learn product details, fit, sizing styling, and key selling points
  • Engage with viewers in real time and answer product and sizing questions
  • Keep Lives energetic, conversational, and aligned with the Bohme brand
  • Highlight new arrivals, best sellers, promotions, and key products
  • Coordinate products, formats, and selling strategies perform best
  • Continuously test ways to improve Live viewership's and sales
  • Stay current on TikTok Live trends, features, and best practices

TikTok Shop

  • Support day-to-day management of the Bohme TikTok Shop
  • Ensure products featured during Lives are properly listed, linked, and available
  • Help mantain product listings, inventory, promotions, and product availability
  • Coordinate TikTok Shop promotions with upcoming Lives and product launches
  • Troubleshoot basic shop or product-linking issues

Additional Support

  • Help recruit and communicate with TikTok Shop affiliates and creators
  • Send product recommendations and campaign information to creators
  • identify strong-performing creators and potential Live collablorations
  • Track affiliate performance and creator-generated sales
  • Participate in content creation when needed
  • Work closely with the marketing, e-commerce, and social terms on launches and promotions

Qualifications

  • Comfortable, engaging, and natural on camera
  • Strong communication and sales skills
  • Knowledge of TikTok, TikTok Live, and social commerce
  • Experience with TikTok Shop and/or Lives preferred
  • Comfortable talking about fashion, styling, fit, and products
  • Ability to think quickly and interact with viewers in real time
  • Organized and able to prepare products, talking points, and promotions ahead of Lives.
  • Understanding of social media trends and TikTok culture
  • Previous retail, sales, influencer, social media, or live-selling experience is a plus
  • Must be comfortable regularly hosting TikTok Lives as the primary responsibility of the position.
böhme

About böhme

MEET THE BÖHME SISTERS

Raised in Rio De Janeiro, Brazil, we moved to Utah at only 9 years of age. Vivien was always interested in numbers and could make a financial spread sheet at age 11, proving to our parents they could indeed afford a bicycle... and Fernanda was always creative and built artistic displays. With the usual struggles of an immigrant family new to the U.S., work was inevitable from an early age. Years later, after the stars aligned and our auras were the right color, our hard work paid off with opening a women’s fashion apparel business.

As a startup, we had to bootstrap our way through things and be creative with what we had. We only had a credit card to fund us along with some faith. Soon, Böhme became #1 for sales per sq. ft. and the chain grew into multiple stores. The thing we learned most over the years in business was to trust our gut feeling. In Böhme, we value creativity above all other business skills; breaking all the rules along the way.

Today the chain has grown to 16 store locations throughout the Midwest, along with an online store. We were named Top Women-Run Business, listed in Inc.500 Fastest Growing Companies, The Wall Street Journal, Forbes, Us Weekly, Salt Lake Magazine, Utah Business and Cosmopolitan Magazine. Recently named one of the Wasatch Front Top Workplaces, our company employs over 200 women. As a core foundation to invest in our communities, Böhme donates yearly to battered women’s shelters.

Our passion for success still drives our company today.

Beijos! xoxo

Industry
Fashion & Apparel
Company Size
201-500 employees
Headquarters
Draper, Ut
Year Founded
2007
Website
bohme.com
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