Job Description

Join the team behind one of the most recognisable names in online fashion. At PrettyLittleThing, we champion innovation, creativity and collaboration, offering exciting opportunities for talented individuals to develop their careers in a dynamic and fast-growing business.

THE ROLE

At Debenhams Group, we are on a journey of transformation, revitalising our brand, culture, and connection with colleagues and customers alike. In a fast-changing retail environment, effective and authentic communication is vital to building trust, aligning our teams, and amplifying the impact of our work across internal and external audiences.

We are looking for a creative, fashion-forward TikTok Content Creator to become the face behind (and in front of) our short-form content. You'll create engaging, trend-led videos that showcase our products, inspire our audience, and turn viewers into customers.

You'll have a strong understanding of TikTok trends, fashion styling, and social media storytelling, with the ability to produce content that feels fun, authentic, relatable, and drives engagement.

This role will be based out of our central Manchester office.

WHAT YOU'LL BE DOING

• Plan, create, film, edit, and publish engaging TikTok content showcasing our fashion collections.

• Work alongside our Shop Lead to create content that generates sales through compelling storytelling and clear calls to action to our Shop.
• Stay ahead of TikTok trends, challenges, and emerging content formats.
• Showcase new arrivals, styling tips, outfit inspiration, behind-the-scenes content, customer favourites, and brand stories.
• Collaborate with the marketing team to support product launches, campaigns, and promotions.
• Monitor content performance and use insights to continuously improve engagement and conversions.
• Build and maintain a consistent content calendar, that is shared back to channel lead.
• Engage with the TikTok community by responding to comments and encouraging conversations.

WHAT WE LOOK FOR

Requirements

• Proven experience creating engaging TikTok content, ideally within the fashion, beauty, or lifestyle industry.
• Strong understanding of TikTok culture, trends, and best practices.
• A great understanding of the platform data and analytics.
• An interest in fashion with an eye for styling, aesthetics, and visual storytelling.
• Confident filming both on-camera and behind the camera.
• Excellent video editing skills using CapCut, Adobe Premiere Pro, or similar editing software.
• Ability to write attention-grabbing hooks, captions, and calls to action.
• Understanding of what drives engagement, customer interest, and online sales, with a keen interest on being up to date with channel features.
• Highly organised with the ability to work independently and meet deadlines.
• Creative mindset with a willingness to test out and try new ideas and content formats.

Desirable Skills

• Experience working with fashion brands or online retailers.
• Knowledge of influencer marketing and creator collaborations.
• Ability to work with amplification channels, such as Paid to drive further awareness to what the customer likes on the channel.

Key Performance Indicators (KPIs)

Success in this role will be measured by:

• Engagement rate across TikTok, that can also be shared across to Instagram Reels.
• Video views, watch time, and audience retention.
• Follower growth and community engagement.
• Consistent production of high-quality, trend-driven content.

We're looking for someone who lives and breathes fashion and social media. You know how to spot trends before they take off, understand what captures attention in the first few seconds, and can create content that feels fun rather than overly polished. You're creative, proactive, and excited to help grow a fashion brand through engaging, conversion-focused content that inspires people to be a part of our community.

WORKING WITH US

At Debenhams Group we thrive on change, innovation, and pace. Every challenge is an opportunity, and every day is a chance to push boundaries. If you’re someone who embraces the unknown, thrives in a fast-moving, high-growth environment, and is ready to shape the future of retail, you’ll love it here. We want visionaries, disruptors, and doers—people who bring fresh thinking, relentless energy, and the drive to make an impact.

WHY JOIN US
Our mission is to create a workplace where everyone is respected, individual differences are valued, and people can be themselves at work — without exception.

2025 was a year of significant change for the Group. 2026 is about bold moves, real results and unstoppable momentum. If that excites you, you belong at Debenhams Group.

Our benefits include (subject to level and eligibility):

• Highly competitive bonus scheme, company pension, share schemes, private medical cover and life assurance
• Access to an on-site gym and free weekly Pilates, yoga and fitness classes
• Discount across all brands
• Comprehensive wellbeing package
• Dog-friendly offices (in selected locations)
• Ongoing learning and development with strong internal progression
• On-site canteen serving breakfast, lunch, snacks and hot drinks
• Free season ticket loan

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