Identify and evaluate growth opportunities for key categories by analyzing market trends, consumer behavior, and competitor performance; develop actionable strategies to expand assortment, enhance conversion, and drive sustainable category growth.
Develop the overall merchant acquisition and merchandise growth strategy for EU, aligning with TikTok’s business objectives. Define clear goals and priorities, and pinpoint high-potential opportunities and scalable approaches.
Drive merchant sourcing and onboarding by identifying and securing high-quality merchants that fit TikTok’s positioning. Design and implement partnership frameworks with diverse third parties including e-commerce platforms, industry associations, and marketing solution providers to accelerate growth and market penetration.
Collaborate cross-functionally to streamline new merchants' launch processes, remove operational barriers, and build early-stage success stories that establish market credibility.
Continuously monitor and analyze merchant and merchandise acquisition performance, optimizing strategies to maximize efficiency and drive sustainable growth.
Minimum Qualifications：
7+ years of experience in e-commerce operations or related fields, with a deep understanding of the european landscape highly desirable.
Experience leading a team of driving revenes and commerical results.
Fluent in English and Turkish
Preferred Qualifications
Entrepreneurial and collaborative mindset, with the ability to drive initiatives independently while effectively working with diverse cross-functional teams.
Data-driven and structured thinker, combining analytical rigor with a strong focus on achieving measurable goals.
Fast learner, proactive, and resilient, able to perform and excel in fast-paced, ambiguous environments.
