Job Responsibilities
1. Campaign Strategy & Planning:
• Develop and implement TikTok advertising strategies aligned with business goals (e.g., brand awareness, lead
generation, sales).
• Identify target audiences and create tailored ad campaigns to reach them effectively.
• Stay updated on TikTok trends, features, and best practices to ensure campaigns are innovative and engaging.
2. Ad Creation & Management:
• Collaborate with the creative team to produce high-quality, engaging ad content (videos, images, copy)
optimized for TikTok’s platform.
• Set up, launch, and manage TikTok ad campaigns, including budgeting, bidding, and targeting.
• Monitor and optimize campaigns in real-time to maximize ROI and performance metrics (CTR, CPC, CPA,
ROAS, etc.).
3. Performance Analysis & Reporting:
• Track, analyze, and report on campaign performance using TikTok Ads Manager and other analytics tools.
• Provide actionable insights and recommendations to improve campaign effectiveness.
• Conduct A/B testing to refine ad creatives, targeting, and strategies.
4. Audience Engagement & Community Building:
• Leverage TikTok’s unique features (e.g., hashtags, challenges, influencers) to enhance campaign reach and
engagement.
• Monitor user interactions and feedback to improve ad relevance and brand perception.
5. Budget Management:
• Manage ad spend efficiently to ensure campaigns stay within budget while achieving desired outcomes.
• Forecast and allocate budgets for upcoming campaigns based on historical performance and business objectives.
6. Collaboration & Communication:
• Work closely with cross-functional teams (creative, content, sales, etc.) to ensure cohesive campaign execution.
• Communicate campaign results and insights to stakeholders in a clear and concise manner.
Job Qualifications:
Experience:
Skills:
Monthly Commissions and incentives
Government Mandated Benefits
13th month pay
Free snacks and coffee
Free device program
Annual Salary Increase based on performance
OT Pay and Holiday Pay
Monthly company events
Employee stock ownership plan (Stock Option)
Opportunity to work with biggest local brands

Klaiya Digital is an Online Advertising Agency that is based in Binondo, Manila,
Philippines. We are the center of excellence that helps businesses establish and develop their
online presence. With a pool of Marketing Gurus and Out-of-the-box Designers, we are certainly
one of the best digital marketing solution providers in the Philippines.