Own TikTok as a channel end-to-end for FOREO SEA — TikTok Shop operations, performance ads, livestream/affiliate commerce, and content coordination — across Singapore, Malaysia, Philippines, and Vietnam. This is a single point of accountability for TikTok performance across all four markets: full commercial ownership of the store, the campaigns, the creator ecosystem, and the numbers behind them.
Key Responsibilities
TikTok Shop Operations
● Own day-to-day operations and performance across TikTok Shop storefronts in SG, MY, PH, and VN
● Manage Seller Centre operations and execute platform-driven initiatives (campaign tools, co-fund vouchers, extra exposure slots)
● Coordinate store layout, store design, and communication messaging in line with brand guidelines and campaign requirements
● Work closely with TikTok KAMs across each market to plan campaigns, secure exposure, and negotiate co-fund support
Livestream & Affiliate
● Plan and coordinate livestream commerce through an external agency — hosting coordination, broadcast scheduling, and performance tracking
● Manage the affiliate program: recruit, brief, and evaluate affiliates against performance benchmarks (engagement, audience quality, conversion attribution)
● Maintain tracking and attribution for livestream- and affiliate-driven sales
Content Coordination
● Coordinate with FOREO's internal content team or external agency partners to ensure a consistent posting cadence on TikTok across all four markets
● Provide clear briefs and performance expectations for content assets, and feed back what's converting so future content improves
● Not a content creation role — this is scheduling, briefing, and quality/consistency oversight, not hands-on content production
Performance Ads
● Plan, execute, and optimise TikTok Ads Manager campaigns across SG, MY, PH, and VN to hit platform-specific ROAS and revenue targets
● Manage ad spend allocation by market; scale winning campaigns and cut underperformers based on real-time data
Reporting & Strategy
● Track, analyse, and report on TikTok Shop and ads performance across all four markets on a regular cadence
● Forecast sales and coordinate stock needs with demand planning
● Stay current on TikTok platform updates, algorithm changes, and SEA social commerce trends; bring recommendations to German proactively
● Partner with brand and marketplace teams to align TikTok activity with wider campaign calendars and launches
Requirements
● 3–5 years in e-commerce / TikTok Shop operations, with hands-on experience running TikTok Ads Manager campaigns
● Working knowledge of TikTok Shop Seller Centre, livestream/affiliate tools, and campaign mechanics
● Experience managing multiple markets simultaneously
● Strong analytical skills — reads campaign and store data, identifies patterns, translates into action
● Comfortable coordinating with content/creative teams or agencies without owning content production directly
● Outcome-oriented, self-directed, independent, and has initiative
Strong Plus
● Experience in FMCG, beauty, or consumer electronics
● Existing relationships with TikTok KAMs in SEA
● Experience in Meta Ads Manager or other social commerce platforms
● Experienced in using AI tools
FOREO is the world's leading beauty-tech brand, founded in Stockholm, Sweden in 2013. Through these wild 10 years, FOREO has served more than 20 million customers, launched in 12,000 doors and 500 retailers, winning 261 awards (45 of those in 2021) along the way. From two employees at the very beginning, we've grown to over 3,000 beautiful people scattered through 22 offices worldwide.
FOREO is not your traditional beauty company, but a brand built on innovation, visionary problem solving, and successful and unsuccessful - experiments. Only by taking risks can one create unprecedented and unique solutions celebrating individuality, diversity, and inclusiveness.
We want to cater to that new society, moving away from hoarding "stuff" and investing in experiences that enhance wellbeing. We design for those who are looking for a precious few essentials built to last and who value utility, quality, and durability.
Sitting at the top of the redefined beauty-tech industry, we keep succeeding because we’re still fighting for the same dream - the fusion of visionary technologies & award-winning sleek Swedish design.
We break new ground and disrupt beauty standards, always curious about how things can be done better. We are the game-changers & the rule-breakers passionate about building a new world with integrity and purpose, improving selfcare - for everyone!
If you would like to join the mission of creating the most beautiful tomorrow, feel free to review our open positions on LinkedIn or reach out to careers@foreo.com.
