Service Marketing Manager Thailand
Location: Bangkok
We are seeking a creative and strategic Service Marketing Manager to lead the development of our service brand reputation in Thailand. This role will focus on enhancing brand value through innovative service marketing, digital engagement, and cross-functional collaboration. If you are passionate about blending data, technology, and storytelling to create meaningful customer experiences this is the role for you.
Develop and execute strategies that boost service reputation and brand visibility.
Manage service marketing budgets and resources to achieve key branding objectives.
Transform service touchpoints (e.g., on-site service, online consultation) into impactful brand experiences.
Plan and execute service brand campaigns and activities.
Integrate online and offline assets to promote a user-first mindset.
Curate and share authentic user stories to drive emotional connection and brand loyalty.
Leverage big data to analyze user behavior and enable targeted service campaigns (e.g., predictive maintenance alerts, loyalty benefits).
Explore and implement technologies such as AI and AR to create unique service experiences (e.g., virtual assistants, smart support).
Work closely with product, retail, sales, and corporate branding teams to align service strategies across the full customer journey.
Ensure consistent messaging and integration of service marketing with product lifecycle initiatives.
Education: Bachelor's degree or above (Marketing, Business, Psychology preferred).
Languages: Native-level Thai; proficiency in Chinese is a strong plus.
Experience: Minimum 2 years in service marketing, brand management, or a related field. Influential personal social media presence is a bonus.
Technical Skills:
Strong data literacy (Excel/SQL/Python preferred).
Familiarity with CRM systems and social media marketing tools.
A dynamic and growing brand environment
Opportunity to innovate with emerging tech in marketing
Exposure to regional and cross-functional projects
THAILAND - INDONESIA - VIETNAM - PHILIPPINES - INDIA - MALAYSIA - SINGAPORE - MYANMAR - USA
ADI team is one of the leading staffing company with over 14 years of experience providing complete staffing and talent management solutions to global and local companies in Asia. Our comprehensive staffing service offers a proactive solution-driven response to our clients and candidates with extensive expertise in specialized IT Staff Outsourcing, Permanent & Contracting Recruitment, Contract Management and Payroll Service with immense professionalism
Building on our success we are now operating in Nine Southeast Asian countries Thailand, Indonesia, Vietnam, Philippines, India, Malaysia, Singapore, Myanmar and USA with highly proficient expertise that possesses invaluable market insight and a deep understanding of their respective fields.
ADI comprises a passionate team supporting more than 1000+ clients and partners with a large employee base of 1201+ Outsource Staff (IT Programmers, System Analyst, Project Managers, Business Analyst, and Others). We believe our employees are our true strength and together with our customers we achieve the corporate objectives by providing tailored and effective solutions to meet the needs of our HR business partners.
We have the knowledge and expertise to fully address the demands of staffing in the Information Technologies, Banking & Finance, Administration, Management, Telecommunication, Oil & Gas, and Pharmaceutical sectors.
ADI prides itself on a continued commitment to delivering the highest levels of service and provide the right people at the right time with the right skills.
THAILAND - INDONESIA - SINGAPORE - INDIA - PHILIPPINES - MALAYSIA – VIETNAM - MYANMAR - USA
