Job Description

General information

Name
Campaign Marketing Manager-Car Rental
Location
The Ninth Tower, Bangkok(Non-CC)
Business unit
BG-Vacation
Working time
Full-Time
Type
Marketing (Generic)

Description & Requirements

About Us Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar.

Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.

We have four Customer Service Centres for Trip.com established in Japan, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages.

We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world’s leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.

About the Role

As the Marketing Manager for Thailand, you will be at the forefront of driving impactful and localized marketing campaigns within the car rental category. Your focus will be on developing initiatives that deliver value to our Thai customers and empower our car rental partners to succeed. This role requires a creative, data-driven, and collaborative marketer who understands the local landscape and can execute with excellence.

What You’ll Do

• Lead campaign strategy and execution for car rental promotions that deliver value to both customers and partners.
• Design and manage onsite campaigns — from campaign page setup to banner placements and app push notifications — ensuring engaging and localized user experiences.
• Collaborate with cross-functional teams, including regional stakeholders, to align messaging, creative assets, and launch plans.
• Work closely with local car rental partners to identify growth opportunities and integrate them into campaign initiatives.
• Leverage owned marketing channels (onsite banners, in-app messages, email, etc.) to maximize visibility and performance.
• Analyze campaign performance through key metrics such as CTR, open rates, and page views to drive continuous improvement.
• Partner with App Marketing, social media, and Brand teams to amplify campaign reach and impact across all touchpoints and take on any other duties as assigned by the manager.

What We’re Looking For

• A local Thai candidate with strong market understanding and cultural relevance.
• 5 years of experience in internet platforms (OTA, e-commerce, digital marketplaces) is required. Experience in fast-paced online platform environments is highly preferred.
• Bachelor’s degree in marketing, Business, Communications, or a related field.
• Strong track record of running successful marketing campaigns with clear business impact.
• The ideal Marketing Manager should be proactive, and results driven. We are looking for someone who is comfortable reaching out to stakeholders, taking initiative, and leading cross-functional collaboration independently, with strong communication skills.
• Highly analytical and data-driven — able to turn insights into actionable strategies.
• Proficiency in English and Thai (both written and verbal) is required.

Why Trip.com Group We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respect team members in and out of the workplace. Everyone is on a trip, whether it's a career trip or a life trip. At Trip.com Group, you can define your own trip by setting a goal and celebrate your success by recognizing the progress you have made. What’s more?

• Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions

• Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact

• We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.

• We encourage flexible work arrangement

• Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.

Click the link to learn more about What makes Trip.com Group a leading global travel service provider?

Click the link to learn more about This is a Trip Where Both Your Career and Life Can Flourish!

Find out more job opportunities at https://careers.trip.com

Have a good trip, and see you soon!