Job Description

Job Title: Retailer Execution Manager - TESCO
Location Kingston

ABOUT THE TEAM

Join the UKI 1UL Retail Execution Team and be part of a team that delivers innovative retail activation and best in class partnerships to make our brands unmissable at the point of purchase for our shoppers. We utilise relevant insights and identify opportunities to reach more shoppers, engaging with them across the shopper journey and encouraging more of them to choose our products. We are a highly energised and creative team that can truly impact how our brands show-up in the retail environment.

JOB PURPOSE

This core purpose of this role to lead the planning execution and evaluation of impactful shopper marketing campaigns with our retailers, spanning across all our BU’s. You will be accountable for the delivery of a clear retailer facing shopper activation plan which links to the BU strategy and key jobs to be done with a seamless connection to the full media plan. You will work closely with both your BU shopper leads and the customer account teams to leverage these plans with our retailers to drive impact and ultimately competitive growth.

MAIN RESPONSIBILITIES

The Retail Execution Manager will be externally facing and sit at the heart of the business, delivering an insight led retailer execution plan which builds Unilever brands in the retailer environment and influences shoppers at the point of purchase. The incumbent will build strong relationships with our retailers, agency partners, account teams and our BU shopper and brand partners. They will operate in an agile manner and will need to be adaptable and prioritise their efforts to meet key project deliverables across the Retailer execution team. Key accountabilities include:

• Manage a team of Retail Execution executives, as well as being part of the Retail Execution leadership team, together ensuring key priorities are defined and resourced appropriately.

• Have responsibility for the shopper operations team, which supports the wider retail execution team on the management and tracking of shopper budgets in conjunction with the BU shopper leads.

• Development of Tesco shopper marketing programme across BU’s, aligned to the BU Strategy and Shopper JTBD across, bringing together a relevant omni-channel plan and touchpoints which maximise the visibility for Unilever.

• Leadership of the end-to-end management of impactful shopper campaigns within the retailer from planning, execution and evaluation

• Utilising store visits and retailer data and insight, create a bank of best practices for the retailer/brand on the most effective touchpoints based upon the campaign objectives

• Leadership and management of the Tesco retail execution execs and shopper marketing operations

• Lead the external communication with the retailer, representing the shopper and campaign plans in key external forums

• Leadership and negotiation of the agency retail media JBP (Tesco Retail Media) to ensure we have aligned WOW principles and are holding our partners accountable to agreed standards

• Define BU/Brand prioritisation of shopper campaigns across the retail execution team and ensure we line-up resource to deliver

• Management of the BMI shopper budgets for Tesco (and wider Retail Exec team), ensuring campaigns and total plan are forecasted and executed to agreed budget campaigns

• Ensure that artwork meets unmissable POS standards and in line with retailer guidelines, aligning with BU shopper leads

WHAT YOU NEED TO SUCCEED

To succeed in this role, you need a strong understanding of the UK retail landscape and know what it takes to ensure Unilever brands are visible and impactful at the key touchpoints on the shopper journey to purchase. You will need to be an excellent communicator, have strong project management skills and draw on experience in commercial and category/marketing roles.

EXPERIENCES AND SKILLS REQUIRED

• Shopper Insight and Category Understanding

• Building and developing retailer relationships

• A strong understanding of UK retailer landscape

• Retail Media (in-store and digital)

• Understanding of how to build shopper-led campaigns which deliver against key JTBD

• Team Leadership including leading and delivering through others

• Budget Management

KEY BEHAVIOURS

• PASSION FOR HIGH PERFORMANCE: We are hungry to win together, prioritise ruthlessly and own the outcome

• CONSUMER & CUSTOMER LOVE: We delight our consumers and partner our customers better than anyone else

• AGILITY: We are curious, courageous and adaptable to change

WHAT WE OFFER

Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.

Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion (unilever.com)