About the Company

Our client is a
leading FMCG manufacturing and distribution organization
with a strong presence across Kenya. The company operates within the
Home Care and Personal Hygiene (HPC) category
, managing high-volume brands distributed through extensive general trade networks nationwide.

Job Overview

The Territory Trade Marketer – HPC will be responsible for
driving in-market execution of trade marketing strategies
within the assigned territory. The role focuses on strengthening
product availability, visibility, and promotional compliance
, while managing distributors and coordinating field teams to achieve territory growth and execution excellence.

Key Responsibilities

• 
  Drive execution of
  HPC brand strategies
  across the assigned territory.
• 
  Ensure optimal
  product availability, in-store visibility, POSM deployment, and promotion compliance
  across general trade outlets.
• 
  Manage distributors and coordinate
  field teams of at least 10 staff per territory
  to achieve sales and distribution targets.
• 
  Support territory ownership initiatives to grow numeric and weighted distribution.
• 
  Conduct regular
  market audits, outlet checks, and retail execution reviews
  .
• 
  Monitor competitor activity and provide timely market intelligence.
• 
  Prepare and submit accurate
  field and performance reports
  to management.

Requirements

• 
  Diploma or Bachelor’s degree in
  Marketing, Business Administration, or a related field
  .

• 
  2–5 years’ experience in
  FMCG field sales or trade marketing
  , specifically within
  Home Care & Personal Hygiene (HPC)
  products.

• 
  Proven experience managing
  distributors and large field teams
  .

• 
  Strong understanding of
  general trade execution, merchandising standards, POSM deployment, and promotional compliance
  .

• 
  Demonstrated track record of
  territory ownership and growth
  .

• 
  High field orientation with the
  ability and willingness to work extensively in the territory
  .

Key Competencies

• 
  Strong execution and follow-through
• 
  Commercial and market awareness
• 
  Leadership and coordination skills
• 
  Results-driven mindset
• 
  Excellent reporting and communication skills