About the role

Join a 2026 AFR BOSS Best Places to Work Gold Winner and 2026 Sustainability Champion recognised by the World Steel Association. Play a key role in shaping our performance across our Wire business.

Reporting to the Regional Sales Manager, you'll take ownership of a substantial rural territory covering key agricultural regions of Western Australia, building strong relationships with distributors, farming enterprises, fencing contractors and key industry influencers. This is a highly autonomous role where you'll manage and grow an established customer base while identifying new business opportunities across agricultural and rural markets.

Spending the majority of your time on the road, you'll become the local face of the Waratah brand, developing a deep understanding of seasonal conditions, livestock trends and customer needs to deliver commercial growth across your territory.

What you will be doing:

• Manage and grow an established territory spanning Narrogin to Carnarvon, delivering sales, margin and market share growth.
• Build strong relationships with rural distributors, farmers, fencing contractors and other key industry influencers.
• Identify and convert new business opportunities across agricultural markets.
• Develop territory plans, sales forecasts and customer growth strategies to achieve commercial targets.
• Provide product demonstrations, training and technical support to customers and end users.
• Monitor seasonal, market and competitor activity, translating insights into opportunities for growth.
• Partner with internal stakeholders to support customer outcomes, account management and credit collection activities.

You will be rewarded with:

• Opportunity to manage a large and diverse territory with significant autonomy
• Career development opportunities within a national business
• Company vehicle and fuel card
• Participation in our Sales Incentive Program

Primary Benefits:

We offer a range of benefits designed to support you at work and beyond:

• Paid parental leave that goes further - 20 weeks paid Primary Carer Leave and 3 weeks Partner Leave, plus superannuation contributions during unpaid leave (eligibility applies)
• Health cover at discounted rates - Access corporate rates with nib Health Insurance to support you and your family
• Everyday savings - Access a wide range of employee discounts across major brands including retail, travel and lifestyle
• Invest in your development - Access to learning platforms and development opportunities to support your career growth

What you will bring:

• A genuine passion for agriculture and rural communities, gained through study, work experience or personal background
• Strong relationship-building and stakeholder engagement skills, with the ability to influence a broad range of customers
• Experience in sales, account management, business development or customer-facing roles, preferably within the agricultural, rural, industrial or related sectors
• A self-motivated and organised approach, with the ability to work independently and manage a large geographic territory
• A current and valid driver's licence and willingness to travel regularly, including overnight stays

Applications are welcome from candidates located within the territory, including Perth and surrounding regional areas.

Why join us?

We offer more than just a job; we provide a dynamic environment built on three pillars that define our commitment to both our team and our industry.

• Work with a greater purpose - join us on our pursuit of a sustainable future and contribute to our nation’s legacy.
• Work well, live better – experience a safe, supportive and inclusive environment which values you as a whole person and where wellbeing matters.
• Build your own future – grow and drive your own development to grow your skills. Everyday is an opportunity to grow.

About us

Waratah Fencing has been supporting rural Australia since 1884, manufacturing fencing products designed for local conditions.

Known for durability and innovation, Waratah provides complete fencing systems trusted by farmers and landowners across the country.

Waratah Fencing is a brand of InfraBuild.

How to apply

We invite you to forge your career in a workplace where passion meets purpose, wellbeing is nurtured and the opportunity to thrive is in your hands.

We’re committed to building an inclusive workplace that reflects the communities we serve. We encourage applications from people of all backgrounds, experiences and perspectives. Your diversity helps us create more sustainable and innovative steel solutions for Australia’s future.

We are a 2026 Circle Back Initiative Employer – we commit to respond to every applicant