Job Description

The Durango Boot Territory Sales Manager will maximize sales through business relationships, technology enhancements, brand loyalty programs and targeted sales processes necessary in changing environments by developing and implementing all sales activities to authorized retailers within an assigned territory.

Territory: Colorado, Utah, Arizona, New Mexico

To perform the job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Duties and responsibilities include the following, other duties may be assigned:

• • Consistently meet or exceed sales plans.
  • Generate sales and expand distribution channels.
  • Develop strong relationships with all internal and external customers through effective communication, proactive mindset, a sense of personal ownership, and a passion for excellence in all aspects of your business.
  • Proactively solves problems and presents solutions.
  • Maintain strong territory planning, organizational, and time management skills.
  • Consistently use an effective sales process (Planning, Listening, Closing).
  • Assist in the development and implementation of marketing plans as needed.
  • Execute tactical and strategic sales plans in alignment with corporate goals
  • Review market analyses to determine customer needs.
  • Create and deliver sales proposal presentations consistent with company standards.
  • Analyze sales statistics to assist dealers in promoting sales.
  • Represent the company at trade association meetings to promote product.
  • Prepare periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion.
  • Monitor and evaluate the activities and products of the competition.

In addition to the requirements listed below, the following are representative of the knowledge, skill, and/or ability required.

• Bachelor’s degree is preferred, or equivalent combination of education and outside sales experience.
• Outstanding leadership and interpersonal skills.
• Demonstrated conflict resolution abilities.
• Strong written and verbal communication skills.
• Ability to interpret and apply company policies and government regulations.
• Demonstrated track record of success in sales.
• Ability to perform moderate physical labor when required, including the ability to lift 50 lbs.
• Advanced level of experience in Microsoft Excel, Word, PowerPoint, CRM, and Outlook.
• Demonstrated understanding of customer needs and market segmentation.
• Ability to travel 75% of the time and overnight.

Working Conditions and Physical Requirements:

Outside Sales: This role operates primarily in an outside sales environment involving regular travel within an assigned territory. Work is performed in a variety of settings—including customer locations, trade events, retail partners, industrial sites, and occasional corporate or regional office visits. The environment may include frequent driving or flying, variable weather conditions, and entering diverse customer facilities with unique safety or access requirements.

The position requires regular in‑person engagement with customers and prospective accounts, including product presentations, meetings, relationship‑building activities, and on‑site assessments. Employees must maintain a professional appearance and demeanor in all customer-facing interactions.

Work hours may vary based on customer schedules and territory needs. Evening or occasional weekend work may be required for customer visits, events, or travel. Administrative tasks such as email communication, order entry, CRM updates, follow‑up calls, and reporting may be completed from a home office, vehicle, or remote workspace using company‑approved technology.

Employees are expected to safely operate a vehicle, manage travel routes efficiently, and follow all company expectations regarding communication, responsiveness, professionalism, and secure handling of information. A valid driver’s license may be required depending on the role.