Function
General Trade Location
Delhi Reporting To
Area Sales Manager - Core - Delhi (West & South), Gurgaon
What are the Key Deliverables in this role ?
Financial Outcomes
Drive Business expansion through both Superstockists, SubD Network and Pragati DB
Ensure clear communication, tracking and improvement in incentive Earning of TSOs and DSRs
Anchor achievement of volume & value targets by Month, QTR & Year
Increase distributor footprint, effectively engage distributor with complete adherence to process compliances.
Customer Service
Drive Business: Overall Infra- SubD Appointments, Rural Salesman Efficiency and Cost, Overall Lines Sold, Categories billed
Drive best in class execution by leading TSO Team ; Drive LUP, Range Billing of Super stockist, SubD, Pragati DB
Effective management of Super Stockists - Issue Resolution, Drive investment and Market Servicing
Ensure adequate DSR Count /Master Mapping Hygiene/Retailer Count/Route Count at Pragati DB
Custodian of SND: Super Stockist Count, SubD Count, Wholesale, Pragati DB, Samruddhi Count- as per Annual Plans
Internal Processes
Network Expansion: Track Coverage by POP CLASS- Expand Coverage in 20K-50K, 10K-20K, 5K-10K POP Group
Market Representation and Coverage: Drive Market Coverage as per SND Norms, Ensure POP Group Level Mkt. Representation
Infrastructure Deployment and Quality: Pragati Distributor Performance Efficiency; Total Lines Sold, Bills Productivity in Pragati Markets
Super-stockist and Sub D range Billing efficiency, Pragati DB Range billing Efficiency
Innovation and Learning
Effectively engage & motivate field force with an objective to achieve ambitious business plans, maximize incentive earning in the team, coach individuals with performance issues, build functional capability and reward & recognize right behaviors.
Tata Consumer Products is an integrated Food & Beverage company. We are amongst the Top 10 Food & Beverage companies in India with a vision to become a multi-category FMCG major. Tata Consumer Products was formed when the consumer products business of Tata Chemicals Ltd. merged with Tata Global Beverages Ltd. in February 2020.
As Tata Consumer Products, we stand ‘For Better’ – a reflection of our commitment to improvement by pushing boundaries and aiming for better every day for all our stakeholders. The Beverages product portfolio spans tea, coffee, water and ready-to-drink beverages. The Foods product portfolio spans, salt, pulses, spices, ready-to-cook mixes, ready-to-eat, breakfast cereals, snacks and mini-meals.
Sustainability is integral to our business. As an industry leader, we are focussed on building a future-ready business that meaningfully touches the lives of people. We intend to be the consumer’s first choice in sustainable foods and beverages.
Join us on our journey by following us here on LinkedIn, Twitter (@TataConsumer), Facebook (@TataConsumerProducts), Instagram (@tataconsumerproducts), and visiting our website: www.tataconsumer.com
