About Pure Fishing
Pure Fishing is a global leader in the fishing tackle industry, with a portfolio of iconic brands that includes Abu Garcia®, Berkley®, Fenwick®, Frabill®, PENN®, Pflueger®, Plano®, Savage Gear®, Shakespeare®, SpiderWire®, Ugly Stik®, and many more. The brands that came together to form Pure Fishing were founded by inventors and innovators responsible for many of the advancements in the fishing tackle industry that anglers worldwide benefit from today. Our team of industry-leading experts and our global network of operations and innovation hubs strive to find those next innovations and produce world-class products designed to delight our consumers, strengthen business for our customers, and build love for our brands globally.
But to us fishing is not just about business, it is about time shared with family and friends, for some the peace derived from time on the water or for others the thrill of the battle and satisfaction of the earned triumph, and for all that feeling you get with every catch. We are a passionate team hungry to win while dedicated to creating memorable experiences with our brands and products and helping anglers everywhere have more fun catching more fish. We want your next day on the water to be your best day on the water. At Pure Fishing we have high expectations for Execution, we strive to Empower our people every day, expect and encourage Authenticity.
Territory Manager
Michigan, Illinios, Indiana
Are you passionate about sales, strategy, and building strong customer relationships? As a Territory Manager at Pure Fishing, you’ll take charge of managing sales for key retail and wholesale accounts. You’ll be the face of our brand, working directly with distributors, dealers, and regional accounts to implement category management strategies, maximize in-store presence, and drive sales success. If you love the thrill of sales, strategic thinking, and the great outdoors, this is the perfect role for you!
What will you do?
What makes you a great catch?
You’re a sales powerhouse with a deep understanding of market trends and customer needs. Your ability to forge relationships, analyze data, and implement sales strategies makes you an invaluable asset to the team. Plus, your passion for fishing and the outdoors gives you a natural connection to our products and customers!
Why you will love it here:
Your work environment:
This isn’t your average desk job! As a Territory Manager, you’ll be out in the field meeting customers, attending events, and ensuring that Pure Fishing products dominate the marketplace. You’ll collaborate with sales, marketing, and operations teams to create winning strategies while maintaining a flexible and dynamic work environment.
What you will need to succeed:

With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing is the leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia, Berkley, Fenwick, Frabill, Penn, Pflueger, Plano, Shakespeare, SpiderWire, Stren, and Ugly Stik. We are a passionate team dedicated to creating memorable experiences by helping anglers everywhere have more fun catching more fish.
Our Commitment to Excellence at Pure Fishing:
At Pure Fishing, we are committed to more than just making world-class fishing gear. We are dedicated to creating a positive impact on our employees, customers, communities, and the environment. Our promise is to:
Empower Our Team: We foster a culture where every voice is valued and innovation thrives.
Sustainability: We’re dedicated to preserving our waters and wildlife for future generations.
Customer-Centric Innovation: Our focus is on continuously improving to meet the evolving needs of anglers.
Together, we’re building a future where passion and purpose come together. Join us in our commitment to excellence, every day.