Job Description

Introduction

We are looking for a technically skilled and business-oriented person to work at the intersection of marketing, sales, data, and technology. The role focuses on building and managing the technical infrastructure that supports marketing, lead generation, CRM, automation, analytics, and AI-driven sales and marketing processes.
The purpose of the role is to improve how we generate leads, nurture prospects, support the sales process, and use data and automation to increase sales efficiency and marketing impact.

This role sits between Marketing, Sales, and IT/Development and will be a key enabler of scalable growth.

Key Responsibilities

Marketing Technology & Performance Marketing

• Manage and optimize performance marketing campaigns (LinkedIn, Google, etc.)

• Set up tracking, analytics, and conversion measurement

• Manage landing pages, forms, and lead capture flows

• Optimize lead generation funnels and campaign performance

• Work with marketing on campaigns, targeting, and tracking ROI

• Implement A/B testing and campaign analytics

CRM & Sales Process Enablement

• Configure and maintain CRM system (primarily Lime)

• Manage pipelines, deal stages, dashboards, and reporting

• Build workflows for lead assignment, follow-ups, reminders, and tasks

• Improve sales processes through automation and data

• Ensure CRM data quality and structure

• Build reports for sales performance, pipeline, and marketing ROI

Marketing Automation & Email Flows

• Set up automated email flows and newsletters

• Build lead nurturing flows and customer journeys

• Manage segmentation, lists, and targeting

• Set up event-based communication flows

• Optimize open rates, conversion rates, and engagement

AI & Automation for Sales and Marketing

Implement AI tools for (e.g. Gong.ai):

• Lead scoring

• Lead qualification

• Automated follow-ups

• Content generation

• CRM data enrichment

• Meeting booking and outreach

Build AI agents/workflows for:

• Lead management

• Follow-up reminders

• Proposal follow-ups

• Customer communication

• Evaluate and implement new tools for automation and growth

Data, Analytics & Reporting

• Build dashboards for marketing and sales performance

• Track:

• Leads

• Conversion rates

• Pipeline value

• Campaign performance

• Customer acquisition

• Analyse data and suggest improvements to marketing and sales processes

• Work with management on KPI’s and growth metrics

The Perfect Fit

We are looking for someone who:

• Is technical but business-oriented

• Likes systems, automation, data, and tools

• Understands marketing, sales, and business processes

• Can build workflows and automation

• Is structured and analytical

• Likes improving processes and efficiency

• Is comfortable working across marketing, sales, and management

In Summary – Your mission

Your mission, within this role, is to build the systems, automation, and data infrastructure that allows marketing and sales to scale efficiently, generate more leads, improve conversion, and reduce manual work through automation and AI.