Job Description
Technical Marketing Associate
Manage optimal product release process through all relevant product literature development. Orchestrate product-related trainings for the purpose of maximizing sales. Identify business opportunities through industry, product application, and/or competitive situation research and analysis. Possess strong communication skill including public speaking skill. Demonstrate excellent prioritization and attention to details
Principal duties and tasks
· Develop, proofread, and modify all new product release materials such as product literature, technical and sales manual, training manual through the coordination with the parent company
· Plan, design, develop, and deliver trainings on existing and new products, applications, and competitive information for salespeople including both new hires and incumbents
· Update manuals for existing products training
· Research and analyze trends of both existing and emerging customer industries, successful product applications, and competitive information in order to maximize the exposure of Keyence products to the market
· Develop, update, and disseminate technical guides and tips in order to increase the knowledge and skill level of the sales force via company intranet and/or electronic newsletters
· Conduct product application testing for salespeople
· Travel to tradeshow sites, internal regional conferences, and/or sales offices for marketing and training activities
· Support division management to develop and implement optimal divisional strategies including new product release and potential new product development through sound analysis of both internal sales trend and external market conditions
· Provide product and application support for customers and salespeople
· May assist salespeople with on-site presentations to customers, as needed
· Proactively identify areas to improve department operation efficiency and initiate projects to achieve such improvements
· Understand and observe company / department policies and procedures
· Other duties or projects, as assigned
Qualifications
· High degree of attention to detail
· Strong public speaking skill
· Ability to communicate complex ideas in a simplified fashion
· Ability to organize and prioritize diverse set of projects, tasks, and activities for timely completion
· Analytical skill to identify the underlying principles, reasons, or facts of information by breaking down information or
data into separate parts
· Ability to continuously come up with creative market development ideas
· Proficient business writing and oral communication skills
· Knowledge of Microsoft-based applications, particularly Excel, Word, and PowerPoint
· Integrity – job requires appropriate handling of confidential, sensitive information
· Bachelor’s degree in engineering or engineering technology and/or 1+ year of experience in technical marketing.
