Job Description

Job Summary

The Data Analyst will analyse, visualise, and deliver actionable insights supporting Content Management capabilities. The role focuses on Content Insights and DAM reporting, ensuring data-driven decisions across content platforms and market operations.

Key Responsibilities

Data Analysis & Insights

• Analyse data from CMS, DAM, and Content Management systems to identify trends and patterns.
• Deliver insights that support content performance, user engagement, and operational efficiency.
• Translate analytical findings into clear recommendations for stakeholders.

Dashboarding & Reporting

• Design and maintain dashboards using Looker and similar tools.
• Provide regular reporting on content performance and DAM usage metrics.
• Develop visualisations for business KPIs and decision-making.

Data Extraction & Querying

• Use SQL and BigQuery to extract and analyse datasets.
• Perform exploratory data analysis using Python where needed.
• Support ad-hoc analysis and deep-dive investigations.

Content Insights & DAM Reporting

• Develop datasets supporting Content Insights and DAM reporting.
• Provide insights into asset usage, performance, and digital channel trends.

Data Quality & Governance

• Ensure data accuracy and reliability across reports.
• Perform validation checks and highlight anomalies proactively.

Collaboration

• Collaborate with Product Owners, Engineers, and Data teams.
• Communicate insights clearly to stakeholders and business teams.

Skill Requirements

• Strong experience in data analysis and dashboarding.
• Expertise in SQL, BigQuery, and Looker.
• Experience using Python for data analysis.
• Experience working with large datasets.
• Strong communication skills and English proficiency.

Other Requirements

• Experience in content analytics or marketing data.
• Knowledge of CMS/DAM systems.
• Familiarity with analytics pipelines.