Job Description

AFL manufactures industry-leading fiber optic cable, connectivity and accessories and provides engineering and installation services for some of the largest telecom customers in the world. Our company was founded in 1984 with a single fiber optic cable and today, we manufacture thousands of products, generate an excess of $1.5B in revenue, and employ approximately 7,000 associates worldwide. At AFL, we recognize that our employees are our greatest asset. We hire and train each individual, investing in them to ensure success in their careers. With a commitment to professional development and growth, let us connect you to your next career opportunity.

What We Offer:

• A hybrid in office schedule for qualifying employees
• Flexible time off policy
• 401K Company match (up to 4% - dollar for dollar)
• Professional development, training, and tuition reimbursement programs
• Excellent medical, dental, vision, and life insurance policy options
• Opportunities for career advancement with an industry leading company!

Responsibilities

Content Strategy and Creation

• Develop energy thought leadership and content roadmap aligned with AFL's market strategy

• Plan and conduct structured interviews to distill technical insights into authoritative narratives

• Research and write white papers on grid modernization, resilience, renewable integration, and emerging energy demands

• Create solution content connecting thought leadership to AFL's grid solutions and real-world applications

• Develop product content showcasing AFL's complete solutions portfolio (OPGW, connectivity hardware, accessories) in the context of grid systems, thought leadership, and customer challenges

• Produce derivative content (summaries, blog posts, social posts, articles) to extend reach and engagement

• Translate complex standards, regulatory updates, and technical data into clear narratives

• Ensure content aligns with AFL's brand voice guidelines

Strategic Collaboration

• Contribute to the energy marketing strategy, value propositions, customer segmentation, and persona development with the Solution Marketing Manager (Energy)

• Work with the Solution Marketing Manager (Energy) to execute content strategy and thought leadership initiatives

• Partner with Market Development, Product Management, Engineering, Sales, and Solution Marketing teams to lead and create thought leadership content

• Work with Product Management and Engineering to ensure technical accuracy of content

• Collaborate with Marketing Services to incorporate visuals, diagrams, and infographics

• Present work and incorporate feedback from stakeholders

• Monitor industry trends and propose new content opportunities to the Solution Marketing Manager

Performance and Optimization

• Analyze content performance (downloads, engagement, lead generation, citations)

• Apply SEO and GEO best practices to maximize discoverability

• Track quarterly Objectives and Key Results (OKRs) and participate in Solution Marketing team reviews

• Monitor industry trends and identify new content opportunities

• Manage content lifecycles, including editorial calendars, approvals, updates, and retirement of outdated assets

Qualifications and Experience

Required

• Bachelor's degree in Marketing, Communications, Copywriting, Journalism, or related field

• 3–5 years of content production experience in agency or in-house marketing teams

• 3-5 years working in the Energy/Utility sector and/or optical networks with familiarity of grid infrastructure

• Demonstrated portfolio of long-form technical content (white papers, case studies, reports)

• Proven ability to distil complex concepts into impactful narratives

• Experience collaborating with engineers, sales, customers, and technical leaders

• Experience writing executive-level, customer-facing, or PR-ready content for external publication

Technical Competencies

• Expertise in long-form technical content creation (white papers, case studies, technical briefs)

• Understanding of content hierarchy and how to cascade thought leadership into solution and product narratives

• Strong research, analysis, and synthesis capabilities

• Understanding of solution marketing for end-to-end systems and ability to write for different audiences (executive, technical, procurement)

• Knowledge of SEO, analytics, and content amplification

• High-level editing and exceptional attention to detail

• Proficiency in Microsoft Office/Office 365

• Ability to use AI tools for content ideation, content amplification, and research

• Awareness of data privacy and compliance requirements

Behavioral Competencies

• Clear communicator: Translates complex technical concepts into persuasive, audience-focused narratives

• Analytical researcher: Synthesizes industry data, standards, and trends into authoritative content

• Detail-oriented: Ensures technical accuracy while maintaining creative storytelling

• Self-motivated: Takes ownership of projects and drives results

• Collaborative: Builds strong relationships across Product Management, Engineering, Sales, and Marketing teams

• Adaptable: Prioritizes effectively and stays resilient in a dynamic, fast-paced environment

• Well organized: Strong prioritization and time management

Who You Will Work With

Interfaces – Internal

• Solution Marketing Manager (Energy) (reporting line)

• Director of Solution Marketing

• Solution Marketing Department

• Marketing Shared Services

• Market Development Manager (Energy)

• Product Line Managers

• Solutions Engineers, Design Engineers, Application Engineers, Field Engineers

• Energy Sales Team

Interfaces – External

• Utilities, grid operators, EPCs, and industry partners

• Sales Agents

• Trade publications and industry organizations

Why This Role Matters

Your content will:

• Position AFL as a thought leader in the rapidly evolving energy sector through authoritative white papers and industry insights

• Create a clear content hierarchy that connects industry thought leadership to specific AFL solutions and products

• Enable sales teams with credible, technically-sound collateral at every level, from high-level industry trends to detailed product specifications

• Educate the market on critical infrastructure challenges and how AFL's grid solutions address them

• Build consistent narratives that cascade from thought leadership through solution content to product messaging

• Influence industry conversations at the highest levels

• Drive measurable business outcomes through lead generation and customer engagement

Success Metrics

Your impact will be measured by:

• On-time delivery of final draft content

• Downloads, leads, and citations from published white papers

• Customer satisfaction scores on content relevance and usefulness

• Industry mentions in trade press and at events

Working Conditions

• Hybrid, three days office, two days remote

• 10% travel, domestic, and international