Requirements
MBA with Around 10 years’ experience in marketing preferably in digital product space (apps, digital product marketing in banks) or Digital Payments
Needs to have experience in BTL marketing and Digital Marketing
Comfortable with understanding digital products and platforms
Great communication skills and creative skills
Ability to work in a challenging and dynamic environment
Attention to detail
Making an annual marketing plan to drive business objectives across services
Understanding digital Banking products and creating digital marketing campaigns to drive awareness and adoption
Understanding requirements from product teams and briefing agencies to ensure effective communication delivered within timelines
Understanding market conditions/ current events to leverage and come up with quick tactical campaigns
Understanding various digital platforms to have a differentiated communication plan for each
Keeping in touch with competition campaigns and offers to work on creating better campaign ideas for customer
About Kotak Mahindra Group:
Established in 1985, the Kotak Mahindra Group is one of India’s leading financial services conglomerates. In February 2003, Kotak Mahindra Finance Ltd. (KMFL), the Group’s flagship company, received a banking license from the Reserve Bank of India (RBI). With this, KMFL became the first non-banking finance company in India to become a bank – Kotak Mahindra Bank Limited.
The consolidated balance sheet of Kotak Mahindra Group is over 1 lakh crore and the consolidated net worth of the Group stands at 13,943 crore (approx US$ 2.6 billion) as on September 30, 2012.
The Group offers a wide range of financial services that encompass every sphere of life. From commercial banking, to stock broking, mutual funds, life insurance and investment banking, the Group caters to the diverse financial needs of individuals and the corporate sector. The Group has a wide distribution network through branches and franchisees across India, and international offices in London, New York, California, Dubai, Abu Dhabi, Bahrain, Mauritius and Singapore. For more information, please visit the company’s website at https://www.kotak.bank.in/en/home.html
