Introduction Sentence

We are looking for you to join our headquarters in Hamburg's HafenCity in full-time (38.5 h/week)! 

Your new job includes

As Team Lead (m/f/d) for CRM & Loyalty Management, you will be responsible for the end-to-end development, scaling, and operational management of our CRM and loyalty initiatives on an international scale—with a particular focus on our Global Loyalty Program and on data- and AI-driven, Salesforce-based customer communication in an international environment.
In particular, you will

• provide technical and managerial leadership to the CRM & Loyalty team (up to 8 employees) and continuously develop their capabilities
• be responsible for the strategic CRM & Loyalty roadmap - with a clear focus on automation, personalization, and measurable business impact
• design, scale, and manage AI-powered customer journeys (e.g., predictive segmentation, next-best-action, dynamic content)
• establish CRM- and loyalty-relevant segmentation, KPI, and measurement models to optimize CLV, engagement, and retention
• strategically develop the global loyalty program and ensure consistent governance
• manage budgets, set priorities, and oversee external technology and agency partners
• coordinate international stakeholders and ensure close integration between CRM, loyalty, app activation, and data teams

Preferred Profile

• A bachelor’s degree in marketing, CRM, business, or a comparable qualification
• Several years of experience in a B2C CRM environment, ideally in the FMCG/retail sector with a focus on loyalty programs
• Substantial leadership experience, including in international and cross-functional settings
• Very good knowledge of Salesforce Marketing Cloud and, ideally, other platforms such as Data Cloud, Personalization, or Braze
• Strong analytical skills, including KPI management, reporting, and data-driven decision-making
• Experience with AI-powered CRM and personalization approaches, as well as a holistic approach to customer journeys
• Clear leadership skills, strong communication skills, and excellent written and spoken German and English

If you do not tick all boxes, but still believe you are a match to this role, we are happy to get in touch.

Closure

Are you interested? Good! Apply stating your salary expectations and your earliest possible starting date. If you have any questions, please do not hesitate to contact Josefine Miranda-Schwartzkopff at career@gebr-heinemann.de.

We welcome all people regardless of age, ethnicity, nationality, gender identity, religion, ideology, sexual orientation, social background or disability.