Job Description

DUTIES & RESPONSIBILITIES

• Responsible for driving performance across Community Banking Unit segments (Schools, Local Government Councils, Religious Bodies, Embassies, NGOs) to ensure that products targets are met.

• Maintain the bank’s leadership position/market share by ensuring that FirstBank attains and retains leadership in the Community Banking segments space.

• Research competitor product offerings and make appropriate recommendations for improvement to ensure that the CBU product offerings maintain their competitive advantage.

• Identify market opportunities and launch additional Retail Asset Products.

• Generate ideas for the development of new retail asset products / improvement of existing products

• Work with the BUs for liability generation for the managed segments

• Contribute to strategies for the creation of Retail Asset Loans to grow the bank’s total Retail Business Portfolio

• Contribute to strategies to increase CBU segments relationships in the Bank and generate Revenue.

• Ensure that assigned retail asset (new & existing) meets and conforms with regulatory requirements.

• Work closely with M&CC, Retail & Commercial SBU’s and other stakeholders to ensure that the managed CBU segment products are highly visible in the market.

• Develop & implement strategies for the effective monitoring/tracking of managed CBU Asset Products.

• Develop & implement strategies that will ensure that all Retail LAD is of good quality

• Intelligence/Information gathering on product(s) being managed.

• Conduct trainings by making presentations at various SBUs monthly/quarterly performance review sessions and organized training sessions.

• Attend joint marketing calls/Marketing storms with relevant BUs to provide adequate product and marketing support.

• Develop promotional materials for assigned products and events to support the marketing of products by the customer facing SBUs.

• Develop and send out regular product tips/flyers on assigned products to improve product knowledge and aid overall product performance.

• Work with RMs/BMs to ensure effective and coordinated sales of assigned CBU segment products bank wide.

• Ensure that the NPLs (if any) of the assigned CBU asset products are within tolerance level (currently 5% of the total products portfolio).

• Grow the profitability of assigned CBU product segments.

• Implement strategies to maintain the bank’s leadership position/market share in cheap current account deposits.

• Hold customer engagement for the CBU segments when required.

• Prioritize customer acquisition by sweating the CBU segments.

• Carry out periodic (monthly, quarterly & annual) product reviews to tracks assigned products performance across the SBUs in the bank and across the industry

• Attend User’s Acceptance Test (UAT) sessions and ensure that test results conform with approved products terms and conditions.

• Ensure that assigned new products are launched within approved time frame

• Manage assigned CBU asset & liability products life cycle, from inception to launch, to evaluation/refinement and make necessary recommendations

• Conduct product/Financial planning knowledge training for the bank’s workforce/ customers.

• Carry out other responsibilities as assigned by the Head of Community Banking Unit.

• As part of the Bank’s Information Security requirements, maintain the security of all Information entrusted to the staff and comply with the principles and policies in the Information Security Handbook.

• Prepare proposals and presentation slides for the BUs to engage CBU customer segments
• Prepare and forwards prospects list as marketing Leads to BUs for their use
• Prepare and review product papers.

JOB REQUIREMENTS
Education
Minimum Education: First Degree;
Higher degrees /MBA/professional certifications compulsory

Experience

Minimum experience – Relevant Experience